Senior Brand Manager

Luthra Group Company; Surat; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Luthra Group in India is hiring a Brand Manager/ Senior Brand Manager to lead branding, communications and market presence across the Group and its verticals. You will own the brand strategy, governance and output quality, guiding campaigns and content with external agencies.

The role requires 8–10 years of brand management experience, with strong ability to coordinate cross-functional teams including Sales, PR/Media, Product, HR and Legal.

Qualifications

• 8 to 10 years in brand management.
• Experience in B2B branding and corporate communications.

Responsibilities

• Develop brand strategy, architecture and governance across the Group and its verticals.
• Plan and execute integrated campaigns across digital and offline channels.
• Grow the Group's authority on LinkedIn and YouTube; build a brand dashboard and report to leadership.
• Collaborate with PR/Media, Sales, Product/Operations, HR, Legal and external agencies.

Job description

JOB DESCRIPTION

Brand/ Senior Manager

Branding, Communications & Market Presence

• 1. Role purpose
• 2. Role snapshot

Position- Brand Manager/ Senior Brand Manager

Function- Branding, Communications & Market Presence

Organisation- Luthra Group- B2B Enterprise

Reports to- Head of Organisational Affairs and communication

Works closely with- MD Office, Sales, Business Development, PR / Media, Product / Operations, HR, Legal, external agencies

Team- Leads the brand, design, content and social team; manages external agencies

Decision-making authority- Decides: brand-guideline compliance and approval of branded output, creative direction, agency briefs, and spends within the approved budget and delegated financial limits. Recommends, for approval by the Head of OAC (and the MD Office where required): Group brand strategy, changes to brand architecture, the annual brand budget, agency empanelment, and major campaigns, sponsorships and co-branding.

Scope- Luthra Group, its verticals and companies

Location- Palsana (near Surat) |

Type- Full-time

Experience- 8 to 10 years in brand management

3. Key responsibilities

Brand strategy, architecture and governance

Own and evolve brand strategy, positioning, tone of voice and visual identity across all B2B touchpoints of the Group, its verticals and companies. Manage brand architecture: how the Group, verticals and companies relate to, endorse and differentiate from one another. Act as custodian of the Brand Guidelines: maintain the brand playbook, approve branded output and run periodic compliance audits. Translate business goals into brand narratives that resonate with clients, investors, government stakeholders and the wider industry. Run brand audits, perception studies and competitor benchmarking, and feed the findings into an annual brand plan. Coordinate trademark and IP protection with the Legal team.

Integrated campaigns and content

Plan and execute integrated campaigns across digital and offline channels primarily LinkedIn, YouTube, email, website and print, with other platforms where relevant.
Own the content calendar and oversee thought leadership, case studies, articles and corporate announcements.
Keep the brand voice consistent across pitch decks, proposals, credentials and all client-facing communication.
Build and maintain the promotional toolkit: credentials deck, corporate brochure, case studies and client communication templates.
Own website content and SEO direction with the web partner.

Digital presence and measurement

Grow the Groups authority on LinkedIn and YouTube, with a focus on reach, engagement quality and industry credibility.
Build and run a brand dashboard - share of voice, content reach, campaign performance and lead attribution and report to leadership regularly.
Use AI-assisted content tools responsibly, with human review and brand-safe guardrails.

Reputation and brand narrative

Work with the PR / Media function on press releases, media brief