Deputy General Manager – Digital, Sales DMS

Tata Consumer Products; Bengaluru; On-site; INR 3,000,000 - 6,500,000; Full time

Job summary

Tata Consumer Products is seeking an experienced Digital Transformation and Product Management leader to drive Salesforce-enabled solutions across distributor and sales platforms in the FMCG sector. You will steer strategy, governance, and end-to-end delivery with senior stakeholders, ensuring value realization and operational excellence.

The role requires 10–15 years in digital transformation, strong program management, and expertise across Sales, Distribution, Finance and Supply Chain domains.

Qualifications

• Bachelor's or Master's degree in Computer Science, Information Technology, or related field.
• Total experience of 10-15 years in Digital Transformation, Enterprise Applications and Product Management.
• Salesforce certifications (Admin) are a plus.
• Proven experience managing large‑scale FMCG sales and distribution platforms.
• Strong delivery track record for web-based systems and full software product lifecycle.
• FMCG/CPG/Retail/Telecom experience preferred.
• Excellent communication across multiple hierarchy levels.
• Strong project management skills and stakeholder management.
• Experience coordinating with Sales, Distribution, Finance and Supply Chain teams.
• English language proficiency.

Responsibilities

• Drive business value through digital platforms impacting distributor productivity and sales force effectiveness.
• Collaborate with senior leadership and stakeholders to translate requirements into solutions aligned with strategy.
• Optimize platform investments and drive adoption, license governance, and operational efficiency.
• Deliver strategic transformation programs within timelines, scope and budget.
• Ensure benefits realization from GTM transformation and digitization initiatives.
• Lead Salesforce solutions design and ensure data flow across systems.
• Own product roadmap, strategy and delivery for DMS, SFA, and distributor platforms.
• Establish governance and operational excellence across products and vendors.
• Partner with cross-functional teams to align digital investments with business priorities.
• Present progress and decisions to CIO, CDO, and leadership forums.
• Promote self-service, automation and scalable operating models.

Skills

Digital Transformation

Product Management

Stakeholder Management

Leadership

Cross-functional teams

Education

Bachelor's or Master's in CS/IT

Tools

Salesforce

Job description

• Drive measurable business value through digital platforms impacting distributor productivity, sales force effectiveness, customer coverage, and order execution.
• Collaborate with senior leadership, business stakeholders, and technical teams to understand business requirements and translate them into solutions in keeping with the application strategy.
• Optimize platform investments through enhanced adoption, license governance, platform rationalization, and operational efficiencies.
• Deliver strategic transformation programs within committed timelines, scope, and budget.
• Ensure realization of benefits from GTM transformation, automation initiatives, and digital modernization programs.

Customer Service

• Ensure high availability, performance, scalability, and stability of customer-facing and sales-facing digital platforms.
• Serve as a subject matter expert in defining business process, providing guidance and recommendations to technical teams and stakeholders.
• Improve distributor, retailer, and field sales experience through continuous product enhancements and process simplification.
• Enable business adoption through structured communication, training, change management, and release readiness activities.

Internal Processes

• Lead the design and implementation of Salesforce solutions and ensure it connects various downstream and upstream applications, systems, and data sources, ensuring seamless data flow and real-time communication.
• Own product roadmap, strategy and delivery for DMS, SFA, Salesforce-enabled business solutions and Distributor Lifecycle Management Platforms
• Prioritize product enhancements and business requirements based on strategic objectives, business value, and operational impact.

Governance & Operational Excellence

• Establish strong product governance, service governance, and vendor frameworks governance.
• Monitor platform health, storage utilization, license optimization, and architectural sustainability.
• Ensure compliance with DevSecOps practices, release controls, security standards, and audit requirements.

Stakeholder Management

• Partner with Sales, Finance, Supply Chain, Field Operations, Commercial Excellence, and Leadership Teams to align digital investments with business priorities
• Present executive updates, risks, decisions, and transformation progress to CIO, CDO, and senior leadership forums.

Innovation and Learning

• Promote self-service, process automation, and scalable digital operating models.
• Foster a culture of innovation, accountability, continuous improvement, and customer-centric product development.
• Regularly assess the effectiveness of existing designs, identifying areas for improvement and implementing changes to optimize performance and efficiency.
• Lead a team of developers, providing guidance, mentorship, and fostering a collaborative and innovative work environment.

Critical success factors for the Role?

• Bachelor's or Master's degree in Computer Science, Information Technology, or a related field. Advanced degrees or relevant certifications are a plus.
• Total experience of 10-15 years of Digital Transformation, Enterprise Applications, and Product Management
• Salesforce certifications (Salesforce Administrator) – Good to have.
• Proven experience managing large-scale FMCG sales and distribution platforms.
• Strong background in the delivery of large web-based systems, or complete software product lifecycle exposure
• FMCG/CPG/Retail/Telecom experience will be preferred.
• Must have excellent communication skills to work across multiple hierarchy levels within the organization.
• Strong understanding of project management nuances.
• Strong track record of delivering business transformation initiatives involving Sales, Distribution, Finance, and Supply Chain domains.
• Experience managing cross-functional stakeholders, external partners, and enterprise vendors.
• Mandatory Language Requirements (spoken), if any: English

Desirable success factors for the Role?

• Certifications in Product Management, Agile, Scrum, Salesforce, or Project Management.
• Experience in large-scale GTM Digital transformation programs.
• Understanding of the Salesforce product suite, including Sales, Service, Community, and Community Clouds
• Strong business acumen in FMCG sales, distribution, trade promotions, and commercial operations.
• Ability to drive enterprise-wide adoption of transformation initiatives while maintaining operational stability.
• Understanding of product and business process understanding and ability to design scalable performance-driven solutions.
• Knowledge of data integration tools and experience integrating Salesforce with different business systems (ETL, marketing automation, reporting, etc.)