Execution Manager - IP & Events

Mirchi; Dadri; On-site; INR 450,000 - 650,000; Full time

Job summary

Mirchi in India is seeking a capable marketing professional to lead events and activations, overseeing P&L, planning, and vendor coordination. You will nurture market connections, coordinate with clients and internal teams, and ensure profitable outcomes for PAN India campaigns. Travel may be required.

The role demands strong communication, organizational skills, and a deep understanding of local market dynamics, with experience in consumer-focused industries and BTL marketing.

Qualifications

• MBA with 2-4 years of experience in P&L management or a Brand/Marketing Management role within consumer‑facing industries (FMCG, Telecom, Insurance, etc.).
• Strong communication and interpersonal skills; confidence in client and vendor interactions.
• Prior experience in Events / BTL marketing preferred.
• Highly organized with excellent planning and multitasking abilities.
• Mandatory knowledge of local market dynamics and local language proficiency.
• Experience in managing PAN India campaigns/activities.
• Willingness to travel occasionally/as per project requirements.

Responsibilities

• Implement cost-saving initiatives to maximize event and activation profitability.
• Ensure minimal variance between projected and actual costs by maintaining adherence to financial ratios.
• Manage vendor relationships and oversee documentation and payment processes for all events.
• Liaise and coordinate with vendors to guarantee timely delivery and flawless execution of assigned activities.
• Support the team in ideation, planning, and execution of on-ground events, activations, and marketing activities.
• Build and maintain strong market connections across major touchpoints such as malls, corporates, markets, etc.
• Lead seamless execution of events through close coordination with clients and internal sales teams.

Skills

P&L management

Brand/Marketing management

Event marketing

Vendor liaison

Communication skills

Organized / multitasking

Local market knowledge

PAN India campaigns

Willingness to travel

Education

MBA in Marketing/Business

Job description

• Implement cost-saving initiatives to maximize event and activation profitability
• Ensure minimal variance between projected and actual costs by maintaining adherence to financial ratios
• Manage vendor relationships and oversee documentation and payment processes for all events
• Liaise and coordinate with vendors to guarantee timely delivery and flawless execution of assigned activities
• Support the team in ideation, planning, and execution of on-ground events, activations, and marketing activities
• Build and maintain strong market connections across major touchpoints such as malls, corporates, markets, etc
• Lead seamless execution of events through close coordination with clients and internal sales teams

Stakeholder Management:

• Clients
• Event Promoters
• Internal Sales team

Skills & Qualifications:

• MBA with 2–4 years of experience in P&L management or a Brand/Marketing Management role within consumer-facing industries (FMCG, Telecom, Insurance, etc.)
• Strong communication and interpersonal skills; confidence in client and vendor interactions
• Prior experience in Events / BTL (Below the Line) marketing preferred
• Highly organized with excellent planning and multitasking abilities
• Mandatory knowledge of local market dynamics and local language proficiency
• Experience in managing PAN India campaigns/activities
• Willingness to travel occasionally/as per project requirements