Assistant Marketing Manager

APAR Industries; Ernakulam; On-site; INR 350,000 - 650,000; Full time

Job summary

APAR Industries is seeking a dynamic professional to drive events, exhibitions, and dealer meets across India, ensuring effective brand presence and field activation. You will coordinate BTL activities, manage POP materials, and oversee loyalty programs with strong vendor partnerships.

The role requires excellent planning, negotiation, and project management skills, along with robust MIS reporting. Willingness to travel extensively is essential to cover nationwide activations and partner

Qualifications

• Strong experience in events, exhibitions, dealer meets, retailer activations and shop branding.
• Experience in managing vendors, agencies and event partners.
• Strong negotiation, coordination and stakeholder management skills.
• Good understanding of BTL execution and market activation.
• Strong planning, execution and project management capabilities.
• Good analytical, reporting and MIS skills.
• Willingness to travel extensively across India as required.

Responsibilities

• 1. Manage events, exhibitions and dealer meets.
• 2. Lead BTL activities and shop branding across venues.
• 3. Oversee gift & merchandise management.
• 4. Handle POP material management.
• 5. Maintain dealer boards and shop branding standards.
• 6. Run loyalty programs and partner communications.
• 7. Coordinate with vendors and agencies.
• 8. Provide MIS & reporting dashboards.

Skills

Events management

Vendor management

Negotiation

Stakeholder management

BTL activation

Planning & execution

MIS reporting

Travel readiness

Job description

Role & responsibilities :

1. Events & Exhibitions

2. BTL Activities

3. Gift & Merchandise Management

4. POP Material Management

5. Dealer Boards & Shop Branding

6. Loyalty Program

7. Vendor & Agency Management

8. MIS & Reporting

Preferred candidate profile :

• Strong experience in events, exhibitions, dealer meets, retailer activations and shop branding.

• Experience in managing vendors, agencies and event partners.

• Strong negotiation, coordination and stakeholder management skills.

• Good understanding of BTL execution and market activation.

• Strong planning, execution and project management capabilities.

• Good analytical, reporting and MIS skills.

• Willingness to travel extensively across India as required.