Event Marketing & Activation

TalentClub; Mumbai; On-site; INR 2,500,000 - 5,000,000; Full time

Job summary

TalentClub is seeking an Event Activation Lead to own the end-to-end event lifecycle, including concept planning, agency/vendor management, execution, and post-event reporting. The role focuses on events, experiential marketing, brand activations, and on-ground marketing, preferably in real estate or related sectors.

You will develop activation strategies, manage multiple events across locations, negotiate vendor terms, and deliver ROI through strong stakeholder collaboration and data-driven

Qualifications

• 8+ years of experience in events, experiential marketing, brand activation, or real estate marketing.
• Hands-on end-to-end event planning and execution.
• Experience managing agencies, production vendors and multiple stakeholders.
• Strong understanding of logistics, production, and on-ground execution.
• Excellent communication, negotiation, and presentation skills.
• Commercial awareness with event budget management.
• Willingness to travel for site visits and events.

Responsibilities

• Develop and execute event and activation strategies aligned with business objectives.
• Conceptualize property launches and customer engagement events.
• Manage end-to-end event lifecycle from planning to closure.
• Coordinate with agencies, venues, and vendors for cost-effective execution.
• Prepare post-event reports measuring ROI and KPIs.
• Track calendars, budgets, and vendor databases.

Skills

Event planning

Experiential marketing

Brand activation

Vendor management

Stakeholder management

Negotiation

Budget management

Job description

We are looking for an Event Activation Lead with strong experience in events, experiential marketing, brand activations, BTL, and on-ground marketing.

The candidate will own the end-to-end event lifecycle, including concept planning, agency/vendor management, execution, and post-event reporting, preferably in the real estate or related sector.

Key Responsibilities:

• Develop and execute event and activation strategies aligned with business and marketing objectives.
• Conceptualize and execute property launches, customer engagement events, channel partner meets,roadshows, exhibitions, corporate events and experiential activations.
• Translate business and marketing briefs into innovative event concepts and activation plans.
• Manage the complete event lifecycle from planning and budgeting to execution and closure.
• Develop event proposals, concepts, presentations, timelines, budgets and execution plans.
• Identify and manage event agencies, production partners, fabricators, promoters, venues and other vendors.
• Negotiate vendor commercials and ensure cost-effective execution within approved budgets.
• Conduct venue/site recce and oversee production, fabrication, branding, logistics, AV, hospitality and manpower requirements.
• Work closely with sales, marketing, business and project teams to ensure activations support business objectives.
• Develop activations that generate customer engagement, qualified leads, site visits and channel partner participation.
• Manage multiple events and activations simultaneously across different projects and locations.
• Ensure seamless on-ground execution and proactively resolve operational issues.
• Maintain strong relationships with agencies, vendors, partners and internal stakeholders.
• Track event performance, attendance, engagement, leads and other relevant KPIs.
• Prepare post-event reports and evaluate effectiveness and ROI.
• Identify new event formats, partnerships and experiential opportunities to strengthen brand visibility and customer engagement.
• Maintain event calendars, budgets, vendor databases and project trackers.

What We're Looking For

• 8+ years of experience in events, experiential marketing, brand activation, BTL marketing or real estate marketing.
• Strong hands-on experience in end-to-end event planning and execution.
• Experience managing agencies, production vendors and multiple stakeholders.
• Strong understanding of event production, logistics, fabrication and on-ground execution.
• Excellent communication, negotiation and presentation skills.
• Strong project management and organizational abilities.
• Commercially aware with experience managing event budgets.
• Ability to work under tight timelines and manage multiple projects simultaneously.
• Willingness to travel for site visits and events.
• Creative, proactive, detail-oriented and solution-focused.