BTL Activation Specialist

Primarc Projects; Kolkata District; On-site; INR 600,000 - 900,000; Full time

Job summary

Primarc Projects is seeking a dynamic events professional to lead experiential activations and on-ground marketing initiatives. You will design engaging activation formats and coordinate with sales and marketing teams to meet business goals.

The role requires managing agencies and vendors, controlling budgets, and ensuring brand consistency across all touchpoints. The ideal candidate brings 4-6 years of creative execution experience, excellent interpersonal skills, and the ability to manage

Qualifications

• 4-6 years of strong creative thinking and execution orientation.
• Must have: understanding of experiential events, on-ground marketing and event execution
• Must have: well-articulated and interpersonal skills.

Responsibilities

• Innovation: Develop new activation formats and engagement opportunities.
• BTL Activations/Events: Plan and execute impactful on-ground activations aligned to business objectives.
• Agency & Vendor Management: Manage agencies, vendors and partners for quality, timelines and cost efficiency.
• Budget Management: Deliver activations and events within approved budgets and maximise ROI.
• Brand Consistency: Ensure consistent brand experience across all BTL and event touchpoints.
• Cross-functional Coordination: Work closely with Sales, Marketing, Projects and other teams for seamless execution.
• Reporting & ROI: Track KPIs and provide post-activation/event performance reports and insights.

Skills

Innovation

BTL Activations

Agency & Vendor Mgmt

Budget Mgmt

Brand Consistency

Cross-functional Coordination

Reporting & ROI

Job description

Role & responsibilities

• Innovation: Develop new activation formats and engagement opportunities.
• BTL Activations/Events : Plan and execute impactful on-ground activations aligned to business objectives. (launches, customer events, exhibitions and Project lead Gen & brand events)
• Agency & Vendor Management: Manage agencies, vendors and partners for quality, timelines and cost efficiency.
• Budget Management: Deliver activations and events within approved budgets and maximise ROI.
• Brand Consistency: Ensure consistent brand experience across all BTL and event touchpoints.
• Cross-functional Coordination: Work closely with Sales, Marketing, Projects and other teams for seamless execution.
• Reporting & ROI: Track KPIs and provide post-activation/event performance reports and insights.

Preferred candidate profile

• 4-6 years of strong creative thinking and execution orientation.
• Must have: understanding of experiential events, on-ground marketing and event execution
• Must have: Well-articulated and interpersonal skills.
• Preferred Industry experience: BFSI, lifestyle brands, FMCG or real estate
• Ability to manage multiple projects simultaneously and work under tight timelines.
• Willingness to be present on-ground during events and activations.