Emarketing Specialist

Orbit Verify; Delhi; On-site; INR 324,000 - 396,000; Full time

Job summary

Orbitouch Outsourcing Pvt Ltd is seeking an experienced Email Marketing professional to plan, execute, and optimize email campaigns. You will drive customer engagement, lead generation, conversions, and retention across campaigns and customer journeys.

The role requires 2–5 years of relevant experience, strong copywriting skills, and hands-on work with tools like Mailchimp, HubSpot, Klaviyo, or Zoho Campaigns. The position is based in India with a focus on delivering measurable results.

Qualifications

• Hands-on experience in email marketing and campaign management.
• Knowledge of email automation, segmentation, personalization, and A/B testing.
• Strong written communication and copywriting skills.
• Understanding of email deliverability, spam compliance, and database management.

Responsibilities

• Plan and execute email marketing campaigns, newsletters, and promotional emails.
• Manage email campaigns for customer acquisition, engagement, and retention.
• Create engaging email content, subject lines, and CTAs to improve open rates and CTR.
• Segment email lists and implement personalized email campaigns.
• Manage email automation, drip campaigns, and customer journeys.
• Monitor campaign performance including open rates, CTR, conversions, bounce rates, and unsubscribe rates.
• Maintain email databases and ensure data quality and compliance with regulations.
• Conduct A/B testing to optimize campaign performance.
• Collaborate with design, content, sales, and digital marketing teams to align campaigns with business goals.
• Prepare campaign reports and recommend improvements based on performance data.

Skills

Email marketing

Campaign management

A/B testing

Copywriting

Deliverability knowledge

Analytics

Education

Graduate in Marketing/Business Administration/Communications

Tools

Mailchimp

HubSpot

Klaviyo

Zoho Campaigns

Job description

Company name- Orbitouch Outsourcing Pvt Ltd

Job Title: Email Marketing Executive / Specialist

Department: Digital Marketing

Experience: 2–5 Years

upto 3.6 Lpa (Depends on interview)

Job Summary

We are looking for an experienced Email Marketing professional to plan, execute, and optimize email campaigns to drive customer engagement, lead generation, conversions, and customer retention.

Key Responsibilities

• Plan and execute email marketing campaigns, newsletters, and promotional emails.
• Manage email campaigns for customer acquisition, engagement, and retention.
• Create engaging email content, subject lines, and CTAs to improve open rates and click-through rates.
• Segment email lists and implement personalized email campaigns.
• Manage email automation, drip campaigns, and customer journeys.
• Monitor campaign performance, including open rates, CTR, conversions, bounce rates, and unsubscribe rates.
• Maintain email databases and ensure data quality and compliance with email marketing regulations.
• Conduct A/B testing to optimize campaign performance.
• Work with design, content, sales, and digital marketing teams to align campaigns with business goals.
• Manage email marketing platforms such as Mailchimp, HubSpot, Klaviyo, Zoho Campaigns, or similar tools.
• Prepare campaign reports and recommend improvements based on performance data.

Required Skills

• Hands-on experience in email marketing and campaign management.
• Knowledge of email automation, segmentation, personalization, and A/B testing.
• Strong written communication and copywriting skills.
• Understanding of email deliverability, spam compliance, and database management.
• Proficiency in email marketing tools and analytics.
• Analytical mindset with a focus on improving campaign performance.

Qualifications

• Graduate in Marketing, Business Administration, Communications, or a related field.
• 2–5 years of relevant email marketing experience.