Email Marketing Specialist

Q3 technologies; Gurugram District; Hybrid; INR 600,000 - 900,000; Full time

Job summary

Q3 Technologies in India is seeking an Email Marketing Specialist with 3–5 years of hands-on experience in B2B email marketing, campaign management, audience segmentation, automation, content creation, and campaign analytics.

You will plan and execute targeted campaigns, manage lead nurturing, improve engagement, and optimize performance using Zoho, Brevo, and similar tools. The role focuses on delivering measurable results and staying ahead with AI-driven marketing trends.

Qualifications

• 3–5 years of hands-on B2B email marketing experience.
• Experience in planning and executing targeted email campaigns.
• Knowledge of audience segmentation, automation, and content creation.
• Familiarity with campaign analytics and deliverability metrics.
• Ability to improve engagement and optimize performance.

Responsibilities

• Plan and execute B2B email marketing and lead nurturing campaigns.
• Manage email campaigns, automation, segmentation, and reporting using Zoho or Brevo.
• Use Apollo for lead research and targeted generation.
• Build audience segments based on industry, geography, and engagement.
• Create personalized email content for B2B audiences.
• Conduct A/B testing and optimize campaigns based on performance.
• Monitor metrics like Open Rate, CTR, Conversions, Bounce Rate, Deliverability.
• Maintain database hygiene and follow deliverability best practices.
• Stay updated with AI-driven marketing trends.

Skills

Email marketing

Campaign management

Audience segmentation

Automation

Content creation

Campaign analytics

Tools

Zoho

Brevo

Apollo

Job description

We are looking for an Email Marketing Specialist with 3-5 years of hands-on experience in B2B email marketing, campaign management, audience segmentation, automation, content creation, and campaign analytics.

The candidate will be responsible for planning and executing targeted email campaigns, managing lead nurturing activities, improving engagement, and optimizing campaign performance.

Key Responsibilities

• Plan and execute B2B email marketing and lead nurturing campaigns.
• Manage email campaigns, automation, segmentation, and reporting using Zoho, Brevo, or similar platforms.
• Use Apollo or similar prospecting tools for lead research and targeted lead generation.
• Build audience segments based on industry, geography, engagement, and business criteria.
• Create personalized and engaging email content for B2B audiences.
• Conduct A/B testing and optimize campaigns based on performance.
• Monitor key metrics including Open Rate, CTR, Conversions, Bounce Rate, and Deliverability.
• Maintain database hygiene and follow email deliverability best practices.
• Stay updated with AI-driven email marketing, personalization, automation, and new-age marketing trends.