Digital Marketing Associate (Email Marketing)

MachBizz Marketers Pvt Ltd; Pune District; On-site; INR 250,000 - 500,000; Full time

Job summary

MachBizz Marketers Pvt Ltd in Pune is seeking a Digital Marketing Associate (Email Marketing) to manage client email campaigns, design templates, and optimize KPIs such as opens and clicks. You will ensure mobile-friendly templates, proper formatting, and detailed performance reporting across campaigns.

The candidate should have Graduation with mandatory B2B experience, strong MS Office and Advanced Excel skills, and excellent communication.

Qualifications

• Graduation is required with mandatory B2B experience.
• Strong MS Office and Excel skills required (VLOOKUP, INDEX-MATCH, PivotTables).
• Excellent communication and interpersonal abilities.

Responsibilities

• Manage email campaigns and templates for multiple clients.
• Monitor KPIs (downloads, opens, clicks) and optimize campaigns.
• Minimize unsubscribe rates while improving email productivity.
• Ensure mobile-friendly email templates and proper formatting.
• Perform list cleaning to improve ESP reputation and deliverability.
• Maintain detailed email performance reports and analyze campaigns.
• Screen leads per client requirements and ensure qualifying parameters.
• Map leads into required formats.

Skills

MS Office

Advanced Excel

LinkedIn

Communication

Interpersonal skills

Education

Graduation

Tools

Benchmark

Mail Chimp

Job description

Digital Marketing Associate (Email Marketing)

Job ID - 1007

ELIGIBILITY CRITERIA: Graduation with minimum 0.6 months of B2B experience MANDATORY

KEY RESPONSIBILITIES:

• Manage different types of email campaigns, including the template designs, etc. for multiple clients with different complexities using tools such as Benchmark and Mail Chimp and many more.
• Examine the KPI such as Downloads, clicks, open and take the necessary actions to achieve the desired results.
• Continuously working on minimizing the unsubscribe rate while increasing the productivity of our emails.
• Create and design various email templates as per campaign requirement. And ensure that all template should be mobile-friendly.
• Ensure every Email should be sent in proper format and template.
• Execute List cleaning for better click through rate, and to help in increasing ESP Reputation.
• Maintaining detailed email performance reports to analyse the progress of each and every campaign. It also helps to understand the problems and to suggest further improvements.
• Database analysis
• Screening leads as per client requirement
• Ensure qualifying parameters
• Map leads into required formation.

Required Skills:

• Microsoft Office Suite, Advance Excel- VLOOKUP, INDEX-MATCH, PivotTables, and advanced formulas, LinkedIn.
• Good knowledge of MS Office
• Good communication and interpersonal skills