Email Marketing Executive

Talentforth Infocom Llp; New Delhi; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Talentforth Infocom Llp in New Delhi, India, seeks an experienced Email Marketing Specialist to plan, create, and execute campaigns across newsletters, promotions, product updates, and customer communications.

You will manage audience segmentation, A/B testing, deployment, automation journeys, and list hygiene; collaborate with content, design, sales, and performance marketing to maximise engagement and conversions.

Qualifications

• Bachelor’s degree in any field with strong written communication.
• 12 years of experience in email marketing or digital marketing.
• Hands-on experience with email marketing platforms and automation tools.
• Strong writing, creativity, and attention to detail.
• Good understanding of email metrics, analytics, and A/B testing.

Responsibilities

• Plan, create, and execute email marketing campaigns to support objectives.
• Develop engaging email content, including promotional emails and newsletters.
• Manage campaigns from concept to deployment with segmentation and testing.
• Maintain and optimize email lists and database hygiene.
• Conduct A/B testing of subject lines, layouts, CTAs, and send times.
• Monitor open rate, CTR, conversions, bounce rate, and unsubscribes.
• Analyze performance and prepare reports with insights and recommendations.
• Collaborate with content, design, sales, and performance marketing teams.
• Ensure campaigns follow brand guidelines, deliverability best practices, and regulations.
• Identify opportunities to improve engagement, retention, and conversions via automation.
• Manage automated journeys, drip campaigns, and lifecycle communications.
• Stay updated on email marketing trends, tools, and industry best practices.

Skills

Email marketing

Digital marketing

A/B testing

Analytics

Content writing

Attention to detail

Education

Bachelor's degree in any field

Tools

Email marketing platforms

Campaign automation tools

Job description

Role & responsibilities:

• Plan, create, and execute email marketing campaigns to support business and marketing objectives.
• Develop engaging email content, including promotional emails, newsletters, product updates, and customer communications.
• Manage email campaigns from concept to execution, including audience segmentation, scheduling, testing, and deployment.
• Maintain and optimize email lists, ensuring accurate segmentation and database hygiene.
• Conduct A/B testing of subject lines, content, layouts, CTAs, and send times to improve campaign performance.
• Monitor key email marketing metrics such as open rate, click-through rate, conversion rate, bounce rate, and unsubscribe rate.
• Analyze campaign performance and prepare regular reports with actionable insights and recommendations.
• Collaborate with the content, design, sales, and performance marketing teams to align email campaigns with overall marketing strategies.
• Ensure all email campaigns follow brand guidelines, deliverability best practices, and applicable email marketing regulations.
• Identify opportunities to improve customer engagement, retention, lead nurturing, and conversions through email automation.
• Manage and optimize automated email journeys, drip campaigns, welcome series, and customer lifecycle communications.
• Stay updated on email marketing trends, tools, technologies, and industry best practices.

Preferred candidate profile:

• Bachelor's degree in any field.
• 12 years of experience in email marketing or digital marketing.
• Hands-on experience with email marketing platforms and campaign automation tools.
• Strong written communication, creativity, and attention to detail.
• Good understanding of email marketing metrics, analytics, and A/B testing.