Email Marketing Executive

iMark Infotech Pvt. Ltd; Mumbai City; On-site; INR 300,000 - 500,000; Full time

Job summary

iMark Infotech Pvt. Ltd, an offshore SEO and digital solutions company, seeks an Email Marketing Executive for on-site work in Mohali. The role focuses on designing, executing, and optimizing email campaigns to support lead generation and revenue growth.

You will create targeted lists, segment audiences, draft content, and set up automated workflows while monitoring performance and testing to refine strategies. Collaboration with marketing, sales, and design teams is essential.

Qualifications

• Strong market planning and marketing skills to develop and execute effective email campaign strategies.
• Experience with email marketing tools and CRM systems.
• Excellent communication and collaboration with cross-functional teams.

Responsibilities

• Design, execute, and optimize email marketing campaigns to support lead generation, customer engagement, and revenue growth.
• Create targeted email lists, segment audiences, draft content, and set up automated workflows.
• Monitor campaign performance, conduct A/B tests, and analyze metrics to refine strategies.
• Collaborate with marketing, sales, and design teams to ensure consistent brand messaging and alignment with initiatives.

Skills

Market planning

Market research

Email marketing

Written communication

Cross-functional collaboration

CRM systems

Analytics

Attention to detail

Organizational skills

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Mailchimp

HubSpot

CRM systems

Job description

Company Description

Company Description iMark Infotech Pvt. Ltd., founded in 2011 by CEO Ishan Gupta, is an offshore SEO and digital solutions company serving diverse industries with internet marketing, web and mobile development, and PPC services. The organization has grown into a team of over 250 technology professionals focused on delivering scalable solutions that drive measurable business growth for clients.

With partner companies in the United StatesSilicon Beach Digital in Santa Monica and JIK Ventures in Los AngelesiMark has established a global presence in a short span of time. Its strategic, technical, and creative web solutions offer end-to-end support to clients, keeping the company ahead of industry trends and standards.

Role Description

This is a full-time, on-site Email Marketing Executive role based in Mohali.

The Email Marketing Executive will design, execute, and optimize email marketing campaigns to support lead generation, customer engagement, and revenue growth. Daily responsibilities include creating targeted email lists, segmenting audiences, drafting and proofreading email content, and setting up automated workflows. The role involves monitoring campaign performance, conducting A/B tests, and analyzing metrics such as open rates, click-through rates, and conversions to refine strategies. The executive will collaborate with marketing, sales, and design teams to ensure consistent brand messaging and alignment with overall digital marketing initiatives, while maintaining compliance with email marketing best practices and regulations.

Qualifications

• Strong market planning and marketing skills to develop and execute effective email campaign strategies.
• Ability to conduct market research to understand audience segments, industry trends, and competitor activities.
• Excellent communication skills for writing clear, engaging email content and collaborating with cross-functional teams.
• Basic understanding of sales processes to align email campaigns with lead nurturing and conversion goals.
• Experience with email marketing tools (e.g., Mailchimp, HubSpot, or similar) and CRM systems.
• Analytical skills to interpret campaign metrics and generate actionable insights for optimization.
• Attention to detail and strong organizational skills to manage multiple campaigns and deadlines.
• Bachelors degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Prior experience in digital marketing or email marketing within an agency or technology-focused environment is an advantage.