Digital Marketing Executive

Matrix Business Machines Pvt. Ltd.; Pune District; On-site; INR 600,000 - 900,000; Full time

Job summary

A leading technology firm in Pune is seeking a Digital Marketing Specialist to enhance brand awareness and drive traffic through comprehensive marketing strategies. The ideal candidate has experience in digital marketing, proficiency in tools like Google Analytics, and strong communication skills. This role involves campaign management, SEO optimization, and content creation across various platforms.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience in digital marketing, including email marketing and SEO.
• Strong understanding of current digital marketing concepts.
• Proficiency in using digital marketing tools and platforms (GA, AdWords, SEO tools, social media management tools).
• Excellent written and verbal communication skills.

Responsibilities

• Develop and execute comprehensive digital marketing strategies.
• Plan and manage email marketing campaigns.
• Optimize website content for search engines.
• Create and manage content for Facebook, LinkedIn, and Instagram.
• Monitor campaign performance using analytics and provide actionable insights.
• Collaborate with the design team to produce marketing materials.
• Stay updated with digital marketing trends and SEO best practices.
• Conduct market research to identify opportunities and improve strategies.
• Manage paid advertising campaigns to maximize ROI.
• Generate and nurture leads across channels to support sales.

Skills

Digital marketing

SEO management

Email marketing

Content creation

Social media management

Analytics

Campaign planning

Team collaboration

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Bachelor’s degree in Communications

Tools

Google Analytics

Google AdWords

SEO tools

Social media management tools

Job description

Responsibilities

• Develop and execute comprehensive digital marketing strategies to enhance brand awareness and drive traffic to our website.
• Plan and manage email marketing campaigns, including designing templates, segmenting audiences, and analyzing campaign performance.
• Optimize website content for search engines (SEO) to improve organic search rankings and increase visibility.
• Create, curate, and manage engaging content for various social media platforms (e.g., Facebook, LinkedIn, Instagram).
• Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, and provide actionable insights.
• Collaborate with the design team to create visually appealing and effective marketing materials.
• Stay up-to-date with the latest trends and best practices in digital marketing and SEO.
• Conduct market research to identify new opportunities and improve existing strategies.
• Manage and optimize paid advertising campaigns (e.g., Google AdWords, social media ads) to maximize ROI.
• Generate and nurture leads through various digital marketing channels to support the sales team.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience in digital marketing, including email marketing, SEO, social media management, and content creation.
• Strong understanding of current digital marketing concepts, strategies, and best practices.
• Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google AdWords, SEO tools, social media management tools).
• Excellent written and verbal communication skills.
• Creative mindset with the ability to think outside the box.
• Strong analytical skills and attention to detail.
• Ability to work independently and as part of a team.