Email Marketing Specialist

WI Thinkers; Gurugram District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

WI Thinkers in Gurugram, India, is seeking a data-driven Email Marketing Specialist to own end-to-end lifecycles, from welcome flows to win-back campaigns. You will craft editorial email copy, build and maintain contact databases, and optimize deliverability for a US-facing audience.

You will collaborate with founders and design teams to maintain a warm brand voice, perform A/B tests, and report key metrics to drive revenue growth while aligning with US CAN-SPAM compliance basics.

Qualifications

• 2–4 years of email marketing experience, preferably in DTC/e-commerce or consumer brand.

Responsibilities

• Design and write email creatives across campaigns copy and layout, in a tone that matches the relevant brand voice.

Skills

Email marketing

Copywriting

Data analysis

Audience segmentation

Campaign automation

US audience experience

Time zone coordination

A/B testing

Tools

Klaviyo

Mailchimp

Beehiiv

ActiveCampaign

Job description

Role & responsibilities

You'll own email as a growth and revenue channel end to end campaign strategy, copywriting, automation, data, and reporting across both audience-building and customer lifecycle work. One day you might be growing and reactivating a database of US-based prospects; the next, running a welcome flow for someone who just made a purchase. You'll work closely with the founders and content/design team to bring a warm, editorial voice into every email, and adapt comfortably between different audiences and purposes.

What You'll Do

• Design and write email creatives across campaigns copy and layout, in a tone that matches the relevant brand voice.
• Build and maintain databases of contacts across the USA organised, segmented, verified, and ready for outreach.
• Run reactivation campaigns against existing databases to generate renewed engagement and new opportunities from past contacts.
• Use paid and qualified data to identify high-potential prospects and move them from outreach into qualified, actionready leads.
• Plan and execute an email calendar segmented by audience type and lifecycle stage from first contact through to repeat engagement.
• Build and optimise automated flows: welcome series, abandoned cart, post-purchase/post-engagement follow-ups, win-back, and occasion-based reminders.
• Develop recurring-engagement approaches that convert one-time contacts into repeat, higher-lifetime-value relationships.
• Own list segmentation, deliverability (bounce rate, spam complaints, sender reputation), and send cadence without fatiguing any list.
• A/B test subject lines, content, and send times, and report on key metrics (open rate, CTR, revenue per email, list growth) to keep improving.
• Ensure compliance with US email regulations (CAN-SPAM Act), given our US-facing audience.

What We're Looking For

• 2–4 years of experience in email marketing, ideally with a DTC/e-commerce, gifting, subscription, or consumer brand.
• Hands-on experience with an ESP — Klaviyo, Mailchimp, Beehiiv, ActiveCampaign, or similar (Klaviyo strongly preferred for e-commerce-style flows).
• Proven ability to write copy that converts — comfortable adopting a warm, editorial, story-driven brand voice rather than generic retail copy. Comfortable building automated flows independently, not just writing one-off sends.
• Experience writing for a US audience — domestic-only list experience is a gap for this role.
• Working knowledge of deliverability best practices and US email compliance basics.
• Strong analytical mindset — comfortable reading data and iterating based on results.
• Comfortable working India hours with occasional overlap for US time zone coordination when needed.

Nice to Have

• Experience with SMS marketing alongside email.
• Basic design/Canva or Figma skills for email templates.
• Experience writing for a premium, editorial, or gifting brand specifically.