CRM Specialist (Education Domain)

Mangalayatan University; Dadri; Vor Ort; INR 800.000 - 1.400.000; Vollzeit

Zusammenfassung

Mangalayatan University in India is seeking a CRM Specialist in Education domain to manage the student admission funnel, optimize data, and automate communications across WhatsApp and email. You will connect marketing platforms with the CRM, build dashboards, and ensure data accuracy while creating targeted campaigns by course and location signals.

The role requires 3–7 years of CRM experience in Education/EdTech, proficiency with Zoho/HubSpot/LeadSquared, and strong analytical skills.

Qualifikationen

• 3–7 years CRM experience in Education/EdTech is preferred.
• Hands-on with CRMs like Zoho/LeadSquared/HubSpot/NoPaperForms.
• APIs, webhooks, JSON, and automation tool knowledge (Zapier/Make).
• Experience with WhatsApp API platforms and email marketing software.
• Strong data analysis and dashboard skills (Looker Studio/Power BI).

Aufgaben

• Integrate the CRM with website pages, ads, and payment gateways using webhooks or APIs.
• Design and deploy automated communication journeys via Email, SMS, and WhatsApp.
• Ensure lead data hygiene and set validation rules for accuracy.
• Build real-time dashboards to track lead-to-admission conversion and ROI.
• Segment database by courses, locations, and interests for targeted campaigns.

Kenntnisse

CRM management

Data analytics

Automation workflows

API integration

Cross-functional collaboration

Excel/Sheets

Tools

NoPaperForms/Meritto

LeadSquared

Zoho CRM

HubSpot

Zapier

Make

Wati

Interakt

AiSensy

Looker Studio

Power BI

Jobbeschreibung

CRM Specialist(Education Domain)

Job Overview:

We are looking for a tech-savvy CRM Specialist to manage our student admission funnel, optimize user data, and automate communication channels. In this role, you will be responsible for connecting our marketing platforms with our CRM, setting up automated WhatsApp/Email drip campaigns, creating performance dashboards, and maintaining 100% data accuracy

Key Responsibilities:

• API & System Integration: Integrate the CRM with website landing pages, social media platforms (Facebook/Instagram Ads), and payment gateways using webhooks, REST APIs, or tools like Zapier/Make.com.
• WhatsApp & Drip Marketing: Design and deploy automated communication journeys (drip campaigns) via Email, SMS, and WhatsApp Business API (using platforms like Wati, AiSensy, or Interakt) to nurture student leads.
• Data Maintenance & Hygiene: Ensure the lead database is clean, formatted, and free of duplicates. Set up validation rules so the sales/admissions counseling team enters data accurately.
• Dashboard & Reporting: Build real-time analytics dashboards to track lead-to-admission conversion rates, counselor performance, and marketing ROI.
• Funnel Optimization: Segment the student database based on courses, locations, and interest levels to enable highly targeted marketing campaigns.

Required Skills & Qualifications:

• Experience: 3 to 7 years of experience managing CRM platforms (experience in the Education/EdTech domain is a huge plus).
• CRM Tools: Hands-on experience with CRMs like NoPaperForms (Meritto), LeadSquared, Zoho CRM, or HubSpot.
• Technical Skills: Understanding of APIs, Webhooks, JSON, and automation tools (Zapier, Make).
• Marketing Tools: Experience with WhatsApp API platforms (Wati, Interakt, AiSensy, etc.) and email marketing software.
• Analytics: Strong skills in MS Excel/Google Sheets, Looker Studio, or Power BI for creating management dashboards.
• Soft Skills: Problem-solving mindset, attention to detail, and ability to collaborate with marketing and sales (counseling) teams.