Email Marketing Executive

Building Services Design & Energy Institute - MEPa2z; Delhi; On-site; INR 400,000 - 600,000; Full time

Job summary

Building Services Design & Energy Institute - MEPa2z in Delhi-NCR is seeking an Email Marketing Executive to develop and implement targeted email campaigns for our B2B audience, driving engagement and conversions.

The role emphasizes crafting compelling content with Mailchimp, segmenting lists, analyzing performance metrics, and staying abreast of industry best practices to continually enhance our email marketing strategy.

Qualifications

• Proven experience in email marketing, including Mailchimp.
• Strong knowledge of B2B marketing strategies.
• Excellent written communication with attention to detail.
• Ability to analyze campaign data to improve performance.
• Familiarity with email marketing regulations and best practices.

Responsibilities

• Design and execute email marketing campaigns using Mailchimp.
• Analyze campaign performance and optimize future campaigns.
• Collaborate with content team to create engaging email content.
• Manage and segment email lists for targeted messaging.
• Stay updated on industry trends and best practices.

Skills

Email marketing

B2B marketing

Written communication

Data analysis

Regulatory compliance

Tools

Mailchimp

Job description

We are seeking a skilled Email Marketing Executive to join our dynamic marketing team in the Delhi-NCR region. The ideal candidate will have a strong background in email marketing strategies and execution, particularly in B2B environments. As an Email Marketing Executive, you will be responsible for developing and implementing effective email marketing campaigns that drive engagement and conversions.

Key Responsibilities

• Design and execute email marketing campaigns using Mailchimp, ensuring alignment with overall marketing strategies.


• Analyze campaign performance metrics and optimize future campaigns based on data-driven insights.


• Collaborate with the content team to create compelling email content that resonates with our target audience.


• Manage and segment email lists to ensure targeted messaging and improved open rates.


• Stay updated on industry trends and best practices in email marketing to continuously enhance our strategies.

Required Skills

• Proven experience in email marketing, particularly using Mailchimp.


• Strong understanding of B2B marketing principles and strategies.


• Excellent written communication skills with a keen eye for detail.


• Ability to analyze data and derive actionable insights to improve campaign performance.


• Familiarity with email marketing regulations and best practices.

If you are passionate about email marketing and have the skills to drive successful campaigns, we would love to hear from you. Join us in making a significant impact through innovative email marketing strategies.