Email Marketing Manager

Building Services Design & Energy Institute - MEPa2z; Dadri; On-site; INR 600,000 - 900,000; Full time

Job summary

Building Services Design & Energy Institute - MEPa2z in Uttar Pradesh seeks an experienced Email Marketing Manager to lead B2B email campaigns. You will design strategies, manage campaigns end-to-end, and collaborate with content and sales teams to drive engagement and conversions.

The role requires a proven track record in B2B email marketing, strong Mailchimp skills, and sharp data analysis to optimize performance.

Qualifications

• Experience in email marketing in a B2B setting.
• Proficiency with Mailchimp or similar platforms.
• Strong data analysis to optimize campaigns.
• Excellent written communication and attention to detail.

Responsibilities

• Design and implement email marketing strategies to reach target audiences.
• Manage and optimize campaigns from conception to execution, including segmentation and A/B tests.
• Collaborate with content teams to create compelling email content.
• Monitor campaign performance and provide insights for improvement.
• Stay updated on industry trends and best practices.
• Coordinate with sales and marketing to align efforts with business goals.

Skills

B2B email marketing

Mailchimp expertise

Campaign analytics

Written communication

Team collaboration & project mgmt

Tools

Mailchimp

Job description

We are seeking an experienced Email Marketing Manager to join our dynamic marketing team in Uttar Pradesh. The ideal candidate will have a strong background in email marketing strategies, particularly in B2B environments, and will be proficient in using Mailchimp and other email marketing tools. As an Email Marketing Manager, you will be responsible for developing and executing email marketing campaigns that drive engagement and conversions.

Key Responsibilities

• Design and implement effective email marketing strategies to reach target audiences and achieve business objectives.
• Manage and optimize email campaigns from conception to execution, including audience segmentation, A/B testing, and performance analysis.
• Collaborate with the content team to create compelling email content that resonates with our audience.
• Monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvement.
• Stay updated on industry trends and best practices in email marketing to ensure our strategies remain competitive.
• Work closely with the sales and marketing teams to align email marketing efforts with overall business goals.

Required Skills

• Proven experience in email marketing, particularly in a B2B context.
• Proficiency in email marketing platforms, especially Mailchimp.
• Strong analytical skills to assess campaign performance and make data-driven decisions.
• Excellent written communication skills with a keen eye for detail.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.

If you are passionate about email marketing and have a track record of driving successful campaigns, we would love to hear from you. Join us in making a significant impact through innovative email marketing strategies.