Email Marketing Executive

Building Services Design & Energy Institute - MEPa2z; Dadri; On-site; INR 300,000 - 540,000; Full time

Job summary

Building Services Design & Energy Institute - MEPa2z in Uttar Pradesh is seeking an Email Marketing Executive to lead our email campaigns and drive engagement. You will craft newsletters, promotions, and product announcements, while ensuring messages reach the right audience.

You will segment lists, analyze performance metrics, collaborate with design and CRM teams, and stay updated on best practices to maximize impact and conversions across our marketing channels.

Qualifications

• Proven experience in email marketing with campaign execution.
• Excellent written communication and ability to craft engaging content.
• Strong analytical skills to interpret campaign metrics and optimize results.

Responsibilities

• Develop and implement email marketing strategies to increase engagement.
• Create newsletters, promotions, and product announcements.
• Segment email lists based on customer behavior for targeted messaging.
• Analyze campaign performance and provide insights for improvement.
• Collaborate with design team to create visually appealing email templates.

Skills

Email marketing

Content writing

Analytics

CRM familiarity

Team collaboration

Job description

We are seeking a skilled Email Marketing Executive to join our dynamic marketing team in Uttar Pradesh. The ideal candidate will have a strong background in email marketing strategies and execution, with a focus on driving engagement and conversions through targeted email campaigns. As an Email Marketing Executive, you will be responsible for creating, managing, and optimizing email marketing campaigns that align with our overall marketing objectives.

Key Responsibilities

• Develop and implement effective email marketing strategies to increase customer engagement and retention.
• Create compelling email content, including newsletters, promotional offers, and product announcements.
• Segment email lists based on customer behavior and preferences to ensure targeted messaging.
• Analyze campaign performance metrics and provide insights for continuous improvement.
• Collaborate with the design team to create visually appealing email templates.
• Stay updated on industry trends and best practices in email marketing.
• Ensure compliance with email marketing regulations and best practices.

Required Skills

• Proven experience in email marketing, with a strong understanding of email marketing tools and platforms.
• Excellent written communication skills with a knack for crafting engaging content.
• Strong analytical skills to assess campaign performance and make data-driven decisions.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
• Familiarity with email marketing software and CRM systems is a plus.

If you are passionate about email marketing and have the experience to back it up, we would love to hear from you. Join us in driving our email marketing efforts to new heights and making a significant impact on our business growth.