Ecommerce Specialist

Publicis Groupe India; Mumbai; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Publicis Groupe India is seeking a digital marketing professional to manage end-to-end campaigns on ecommerce and quick commerce platforms such as Amazon, Flipkart, Blinkit, and Zepto. You will integrate AdWords and Facebook Ads, build ecommerce growth strategies, and boost client reach and revenue.

You will profile consumers, define target audiences, and optimize campaigns to maximize ROI, while mentoring junior team members in a fast-paced environment.

Qualifications

• Curious to learn and grow in a fast-paced digital environment.
• Agile and proactive when proposing ideas with team or client.
• Ability to take ownership and work with brands and Ecommerce platforms.
• Constant upskilling to keep pace with industry trends and updates.
• Knowledge or exposure to AdWords and Facebook Ads is advantageous.

Responsibilities

• Manage end-to-end campaigns on ecommerce and quick commerce platforms.
• Integrate channels like AdWords and Facebook Ads to boost reach and revenue.
• Develop e-commerce growth strategies and improve retention.
• Profile consumers, define target audience, and map digital touchpoints.
• Create and implement paid media plans across AMS, AdWords, Facebook, and more.
• Execute, monitor, and optimize campaign performance to maximize ROI.
• Provide analytics insights and reports; mentor juniors as needed.

Skills

Curiosity

Agile mindset

Ownership

Continuous upskilling

Knowledge of ads platforms

Tools

Google Ads (AdWords)

Facebook Ads

Job description

The role involves managing end-to-end campaigns on e-commerce and quick commerce marketing platforms like Amazon, Flipkart, Blinkit, Zepto etc., from consumer profiling to performance optimization, while integrating channels like AdWords and Facebook Ads to boost client reach, revenue, and retention, and providing e-commerce growth strategies in a fast-paced digital environment.

Responsibilities:

• Holistic knowledge of Amazon, Flipkart, Blinkit and Zepto platform functionalities to help brands navigate their growth opportunities.
• Fair understanding of Ecommerce & Quick Commerce business models.
• Work on a Client Account for Paid Digital Marketing.
• Understand Client's Business/Revenue model and goals.
• Do Consumer profiling & define Target Audience on Digital - Draw Consumer insights & map digital touch points.
• Fulfilment of Business goals (Reach, Awareness, Revenue, Retention etc.) through digital channels.
• Create Paid Media campaign plans inclusive of all channels (Amazon Marketing Services (AMS), AdWords, Facebook, Affiliates, Programmatic etc.)
• Execute, monitor and optimize the performance of campaigns.
• Generate campaign and analytics insights by analyzing digital & business data in depth - Manage day to day client management as well as reporting and reviews.
• Analyzing & optimizing campaign performance to increase ROI of brands.
• Recommending E-commerce best practices to improve brand market share.
• Groom and Mentor colleagues & juniors as per requirements.

Required Skills:

• Curiosity to learn & grow in a fast-paced environment.
• Agile & proactive when suggesting ideas or brainstorming with team/client.
• Ability to take ownership & working with brands & Ecommerce platforms.
• Upskilling constantly to keep up with the industry trends & updates.
• Knowledge & exposure towards of AdWords and/or Facebook Ads will be an added advantage.