Ecommerce Manager (Media)

dentsu; Bengaluru Urban; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

dentsu is seeking an experienced E-commerce & Quick Commerce Marketing Manager in Bengaluru to lead planning, execution, and optimization of marketplace and Q-commerce initiatives across Amazon, Flipkart, Blinkit, Zepto, Instamart, and BigBasket. You will drive performance marketing, media planning, and platform relationship management to fuel growth.

The role requires hands-on campaign management, data-driven decision making, and collaboration with brand, sales, finance, supply chain, and

Qualifications

• 3-5 years in e-commerce paid media / retail media
• Hands-on management of Amazon Ads and Flipkart advertising
• Q-Comm media experience preferred
• Strong analytical skills and cross-functional collaboration

Responsibilities

• Develop and execute annual, quarterly, and monthly marketplace marketing strategies
• Manage end-to-end advertising on Amazon Ads and Flipkart Ads
• Plan Sponsored Products, Sponsored Brands, Sponsored Brand Video, DSP, Display, Video, and Store campaigns
• Optimize campaigns to improve ROAS, ACOS, TACOS, CTR, CVR, and sales contribution
• Manage search visibility, keyword strategy, and category growth
• Develop growth strategies across Q-commerce platforms (Blinkit, Zepto, Swiggy Instamart, BigBasket)
• Coordinate visibility plans during seasonal events and platform-led campaigns
• Track assortment, stock availability, pricing, and promotional effectiveness
• Build monthly and quarterly media plans aligned with business objectives
• Forecast sales impact and optimize investments
• Identify growth opportunities using platform insights
• Improve market share, share of voice, and organic rankings
• Recommend promotional strategies based on category trends
• Drive new product launches and category expansion
• Monitor KPIs, develop dashboards and performance reports
• Present business reviews to stakeholders
• Collaborate with platform account managers and cross-functional teams
• Ensure campaign readiness for Prime Day, Big Billion Days, and other events

Skills

Marketplace marketing

Performance marketing

Media planning

Analytics & reporting

Stakeholder management

Tools

Amazon Ads

Flipkart Ads

Job description

Experience: 3-5 years in e-commerce paid media / retail media, with hands-on management of Amazon Ads and Flipkart advertising; Q-Comm media experience preferred.

Looking for a highly driven E-commerce & Quick Commerce Marketing Manager to lead the planning, execution, and optimization of marketplace and Q-commerce marketing initiatives. The ideal candidate should have hands-on experience managing performance marketing, media planning, sales growth, and platform relationships across Amazon, Flipkart, Blinkit, Zepto, Instamart, BigBasket, and other leading commerce platforms.

This role requires strong analytical skills, cross-functional collaboration, and the ability to drive business growth through data-driven marketing strategies.

Key Responsibilities

Marketplace Marketing

• Develop and execute annual, quarterly, and monthly marketplace marketing strategies.
• Manage end-to-end advertising on Amazon Ads and Flipkart Ads.
• Plan Sponsored Products, Sponsored Brands, Sponsored Brand Video, DSP, Display, Video, and Store campaigns.
• Optimize campaigns to improve ROAS, ACOS, TACOS, CTR, CVR, and sales contribution.
• Manage search visibility, keyword strategy, and category growth.

Quick Commerce Marketing

• Develop growth strategies across Blinkit, Zepto, Swiggy Instamart, BigBasket, Flipkart Minutes, and other Q-commerce platforms.
• Manage sponsored listings, search ads, homepage banners, category placements, and promotional campaigns.
• Coordinate visibility plans during seasonal events and platform-led campaigns.
• Track assortment, stock availability, pricing, and promotional effectiveness.

Media Planning & Budget Management

• Build monthly and quarterly media plans aligned with business objectives.
• Allocate budgets across platforms based on ROI and business priorities.
• Forecast sales impact and optimize investments.

Business Growth

• Identify growth opportunities using platform insights.
• Improve market share, share of voice, and organic rankings.
• Recommend promotional strategies based on category trends.
• Drive new product launches and category expansion.

Analytics & Reporting

• Monitor all KPIs
• Develop dashboards and performance reports.
• Present business reviews to stakeholders.

Stakeholder Management

• Collaborate with platform account managers.
• Coordinate with brand, sales, finance, supply chain, and creative teams.
• Ensure campaign readiness for key events such as Prime Day, Big Billion Days, Great Indian Festival, End of Season Sales, etc.

Campaign Execution

• Seasonal campaigns
• Brand days
• Platform events
• Promotional offers
• Coordinate creative assets and campaign timelines.
• Ensure high-quality product listings.
• Improve product content and A+ content.
• Optimize storefronts and brand pages.
• Monitor ratings, reviews, and content health.