Q-commerce Specialist

Publicis Groupe India; Gurugram District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

A leading marketing firm in Gurugram is seeking a candidate to manage end-to-end e-commerce and quick commerce campaigns. Responsibilities include analyzing consumer insights, creating paid media strategies across multiple platforms like Amazon and Flipkart, and optimizing performance to maximize ROI. Ideal candidates should exhibit curiosity, ownership, and a proactive approach to collaborating with clients and teams. Knowledge of AdWords or Facebook Ads is a plus.

Qualifications

• Curiosity to learn and grow in a fast-paced environment.
• Ability to take ownership and work with brands and e-commerce platforms.
• Knowledge and exposure to AdWords and/or Facebook Ads is advantageous.
• Experience with paid digital marketing across e-commerce platforms is valued.
• Exposure to AdWords and Facebook Ads is a plus.

Responsibilities

• Manage end-to-end campaigns on e-commerce platforms such as Amazon and Flipkart.
• Create Paid Media campaign plans across various channels.
• Analyze and optimize campaign performance to increase ROI.
• Understand Client’s Business/Revenue model and goals.
• Do Consumer profiling & define Target Audience on Digital - Draw Consumer insights & map digital touch points.
• Fulfilment of Business goals (Reach, Awareness, Revenue, Retention etc.) through digital channels.
• Create Paid Media campaign plans inclusive of all channels (Amazon Marketing Services (AMS), AdWords, Facebook, Affiliates, Programmatic etc.).
• Execute, monitor and optimize the performance of campaigns.
• Generate campaign and analytics insights by analyzing digital & business data in depth - Manage day to day client management as well as reporting and reviews.
• Analyzing & optimizing campaign performance to increase ROI of brands.
• Recommending E-commerce best practices to improve brand market share.
• Groom and Mentor colleagues & junior’s as per requirements.

Skills

Curiosity to learn

Agile mindset

Ownership in projects

Constant upskilling

Knowledge of AdWords

Knowledge of Facebook Ads

Tools

AdWords

Facebook Ads

AMS (Amazon Marketing Services)

Job description

The role involves managing end-to-end campaigns on e-commerce and quick commerce marketing platforms like Amazon, Flipkart, Blinkit, Zepto etc., from consumer profiling to performance optimization, while integrating channels like AdWords and Facebook Ads to boost client reach, revenue, and retention, and providing e-commerce growth strategies in a fast-paced digital environment.

Responsibilities

• Holistic knowledge of Amazon, Flipkart, Blinkit and Zepto platform functionalities to help brands navigate their growth opportunities.
• Fair understanding of Ecommerce & Quick Commerce business models.
• Work on a Client Account for Paid Digital Marketing.
• Understand Client’s Business/Revenue model and goals.
• Do Consumer profiling & define Target Audience on Digital - Draw Consumer insights & map digital touch points.
• Fulfilment of Business goals (Reach, Awareness, Revenue, Retention etc.) through digital channels.
• Create Paid Media campaign plans inclusive of all channels (Amazon Marketing Services (AMS), AdWords, Facebook, Affiliates, Programmatic etc.)
• Execute, monitor and optimize the performance of campaigns.
• Generate campaign and analytics insights by analyzing digital & business data in depth - Manage day to day client management as well as reporting and reviews.
• Analyzing & optimizing campaign performance to increase ROI of brands.
• Recommending E-commerce best practices to improve brand market share.
• Groom and Mentor colleagues & junior’s as per requirements.

Required Skills

• Curiosity to learn & grow in a fast-paced environment.
• Agile & proactive when suggesting ideas or brainstorming with team/client.
• Ability to take ownership & working with brands & Ecommerce platforms.
• Upskilling constantly to keep up with the industry trends & updates.
• Knowledge & exposure towards of AdWords and/or Facebook Ads will be an added advantage.