Ecommerce Marketing Manager

Systems Valley; Kozhikode; On-site; USD 340 - 795; Full time

Job summary

An established industry player is looking for an E-commerce Marketing Specialist to spearhead innovative digital marketing strategies across various online platforms. This role involves driving traffic, enhancing conversions, and boosting brand visibility through effective PPC advertising, SEO, and social media marketing. The ideal candidate will thrive in a data-driven environment, utilizing analytics to optimize campaigns and improve performance. Join a dynamic team that values creativity and strategic thinking, where your contributions will significantly impact the company's growth and success in the competitive e-commerce landscape.

Qualifications

• Proven experience in eCommerce marketing, including PPC, SEO, and social media.
• Strong knowledge of analytics tools and A/B testing for optimization.

Responsibilities

• Develop and optimize PPC campaigns to maximize ROI and increase sales.
• Conduct SEO practices and manage content marketing strategies for visibility.
• Implement conversion rate optimization strategies and manage email campaigns.

Skills

PPC advertising

SEO

social media marketing

data-driven digital strategies

analytical skills

project management

A/B testing

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Bachelor's degree in Digital Media

Tools

Google Ads

Amazon Seller Central

Shopify

Facebook Ads Manager

Google Analytics

Google Search Console

Amazon Brand Analytics

Job description

Systems Valley is seeking an experienced E-commerce Marketing Specialist to lead and execute comprehensive digital marketing strategies that drive traffic, increase conversions, and boost brand visibility across multiple eCommerce platforms, including Amazon, Shopify, and other online marketplaces. The ideal candidate will have expertise in PPC advertising, SEO, social media marketing, and data-driven digital strategies to enhance product success online.

Key Responsibilities:

Digital Advertising & PPC Management

• Develop, implement, and optimize PPC campaigns on eCommerce platforms and search engines (Google Ads, Amazon Ads, Meta Ads) to maximize ROI and increase sales performance.
• Continuously analyze and optimize campaigns, adjusting bids and budgets to improve ACOS and ROAS.
• Conduct A/B testing on ad creatives, copy, and targeting strategies to improve engagement and conversions.

Search Engine Optimization (SEO) & Content Marketing

• Conduct comprehensive keyword research to optimize product listings and ad campaigns for better visibility.
• Optimize product pages with SEO best practices, including title tags, meta descriptions, and high-converting copy.
• Develop and manage content marketing strategies, including blogs, landing pages, and product descriptions, to improve organic traffic.

Social Media & Influencer Marketing

• Develop and execute social media marketing campaigns (Facebook, Instagram, TikTok, LinkedIn, and Pinterest) to enhance brand awareness and engagement.
• Identify and collaborate with influencers and brand ambassadors to drive product promotions and customer trust.
• Monitor social media trends and leverage user-generated content (UGC) to enhance brand storytelling.

Conversion Rate Optimization (CRO) & Email Marketing

• Implement strategies to enhance website conversion rates, including UI/UX improvements, A/B testing, and retargeting strategies.
• Develop and manage email marketing campaigns, including automation, segmentation, and personalization, to nurture leads and improve customer retention.

Analytics & Performance Monitoring

• Track and analyze key marketing KPIs, including traffic, conversion rates, CTR, CPC, ROAS, and sales performance.
• Generate data-driven insights and provide regular reports to optimize marketing efforts and maximize revenue.
• Conduct competitor analysis to refine marketing strategies and maintain a competitive edge.

Skills and Qualification Requirements:

• Proven experience in eCommerce marketing, including PPC, SEO, social media, and content marketing.
• Strong knowledge of Amazon Seller Central, Shopify, Google Ads, and Facebook Ads Manager.
• Experience with keyword research, A/B testing, and conversion rate optimization.
• Proficiency in using analytics tools such as Google Analytics, Google Search Console, and Amazon Brand Analytics.
• Strong analytical skills with the ability to interpret data and make strategic decisions.
• Excellent communication and project management skills.
• Bachelor's degree in Marketing, Business, Digital Media, or a related field is preferred.

Remuneration:

The salary for this post will be commensurate with the capabilities and qualifications of the candidate. Please indicate your current salary and expectations when applying for this post.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Advertising, and Sales

Industries

IT Services and IT Consulting and Online and Mail Order Retail