Advertising and Promotions
- Plan and manage marketplace advertising campaigns, including sponsored product and sponsored brand campaigns.
- Monitor advertising spend, return on advertising spend, cost of sales and campaign performance.
- Coordinate discounts, coupons, deals, bundles and platform-specific promotions.
Role & responsibilities.
Marketplace Management
- Manage the Company's presence across Amazon, Flipkart, quick-commerce platforms and other online marketplaces.
- Lead the on-boarding of the company, brands and products on new e-commerce platforms.
- Lead the on-boarding of the company, brands and products on new e-commerce platforms.
- Coordinate account setup, documentation, brand registration and listing approvals.
- Maintain strong working relationships with marketplace account managers and platform representatives.
- Ensure compliance with marketplace policies, category requirements and operational standards.
Product Catalog and Content
- Create, upload and maintain accurate product listings across platforms.
- Manage product titles, descriptions, bullet points, keywords, specifications, images and enhanced content.
- Ensure that product variants, pack sizes, bundles and combo packs are correctly structured.
- Coordinate with the marketing, design, regulatory and packaging teams to obtain listing content and product information.
- Monitor listings for suppression, content errors, duplicate listings and unauthorized changes.
- Ensure consistent brand representation and communication across all marketplaces.
Sales and Growth
- Develop and execute platform-wise sales plans to achieve monthly and annual targets.
- Identify opportunities to improve product visibility, conversion rates and market share.
- Recommend the right product assortment, pricing, pack sizes and promotional strategy for each platform.
- Plan new product launches and phased SKU rollouts across marketplaces.
- Work closely with marketplace teams to secure visibility, campaign participation and promotional opportunities.
- Track competitor pricing, assortment, promotions, ratings and marketplace activity.
Inventory and Order Coordination
- Coordinate with production, supply chain, warehousing and finance teams to ensure timely product availability.
- Prepare SKU-wise inventory forecasts based on sales trends, promotional plans and platform requirements.
- Monitor stock levels, replenishment, ageing inventory and out-of-stock risks.
- Coordinate inventory movement to fulfillment centers and marketplace warehouses.
- Manage fulfillment models such as FBA, Easy Ship, Self Ship or platform-equivalent systems.
- Ensure that packaging, labeling, barcoding and dispatch requirements are followed.
Commercial and Profitability Management
- Track marketplace fees, fulfillment charges, advertising costs, discounts, returns and other deductions.
- Prepare SKU-level and platform-level profitability reports.
- Monitor gross sales, net sales, contribution margins and return on investment.
- Reconcile marketplace settlements in coordination with the finance team.
- Recommend pricing and promotional actions that balance growth with profitability.
Reporting and Analysis
- Prepare regular reports on sales, inventory, advertising, returns, ratings and profitability.
- Analyse platform performance by SKU, category, geography and campaign.
Monitor key metrics including:
- Gross merchandise value
- Net sales
- Conversion rate
- Advertising cost of sales
- Return on advertising spend
- Inventory cover
- Out-of-stock rate
- Return and cancellation rate
- Product ratings and reviews
- Platform-wise profitability
Present actionable recommendations to improve marketplace performance.
Prepare monthly and quarterly e-commerce business reviews for management.
Customer Experience and Brand Protection
- Monitor product ratings, reviews and customer feedback.
- Coordinate with internal teams to address recurring product or service issues.
- Track returns, damages, leakage, incorrect deliveries and customer complaints.
- Report counterfeit products, unauthorized sellers and incorrect product listings.
- Support the implementation of marketplace brand-protection tools.
Key Deliverables :
- Successful onboarding of Jac Olivol brands and products across relevant marketplaces.
- Timely and accurate launch of new products and SKUs.
- Achievement of platform-wise sales and profitability targets.
- Improved product visibility, search ranking and conversion.
- Strong inventory availability with minimal stock-outs or excess inventory.
- Accurate reporting and reconciliation of marketplace sales and settlements.
- Consistent and compliant brand representation across all digital commerce platforms.
Preferred candidate profile
- Prior experience in FMCG, personal care, beauty, wellness or consumer products will be preferred.
- Understanding of marketplace onboarding, catalog creation, fulfillment, advertising and settlement processes.
- Strong knowledge of marketplace performance metrics and commercial structures.
- Ability to manage multiple SKUs, platforms and internal stakeholders simultaneously.
- Strong analytical skills and proficiency in Microsoft Excel or Google Sheets.
- Comfortable working with sales reports, inventory reports, profitability calculations and dashboards.
- Good communication, coordination and negotiation skills.
- Ability to take ownership and operate independently in a fast-moving environment.