Dy Manager-Direct Sourcing

Brigade Group; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Brigade Group in Bengaluru, Karnataka, is seeking an experienced Direct Sourcing professional with 8–10 years to own the end-to-end direct conversion journey—from prospect outreach to site visit generation and closure.

The role emphasizes outbound calling, lead nurturing, and strong collaboration with the sales team to drive high-quality leads, BTL activations, corporate outreach, and a robust, accountable funnel that enhances customer experience at every touchpoint.

Qualifications

• Strong experience in outbound calling and customer acquisition.
• Experience in BTL activations and corporate outreach.
• Proven track record in driving closures and conversion-led performance.

Responsibilities

• Outreach to potential customers through outbound calling.
• Generate site visits through nurturing.
• Close bookings with direct leads and coordinate with sales team.
• Plan and execute BTL activations and corporate outreach.
• Manage the direct sourcing funnel end-to-end.
• Maintain relationship between prospects and sales closers.
• Own funnel accountability and performance metrics.

Skills

Outbound calling

Lead generation

Prospect nurturing

Sales closures

BTL activations

Corporate outreach

Job description

8 - 10 Years

Permanent

Job Description

The Direct Sourcing function plays a critical role in strengthening direct customer acquisition engine by driving high-quality lead generation, nurturing prospects through the sales funnel, and ensuring superior conversion outcomes.

The role is responsible for owning the complete direct conversion journey-from prospect identification and outreach to site visit generation and seamless closure-while ensuring operational excellence, accountability, and an enhanced customer experience across every touchpoint.

Key Responsibilities

1. Outbound Calling & Lead Outreach

• Drive proactive outreach to potential customers through outbound calling initiatives
• Engage prospects from purchased databases, sourced leads, and internal lead pools
• Qualify prospects based on defined business parameters
• Build and maintain a robust pipeline of potential customers through continuous engagement

2. Site Visit Generation

• Drive walk-ins and scheduled site visits through strategic prospect nurturing

3. Booking Conversion

• Drive sales closures from directly sourced leads
• Work closely with the site sales closing team to improve conversion ratios

4. BTL & Corporate Activations

• Plan and execute on-ground activation initiatives
• Drive corporate outreach programs and engagement activities
• Generate qualified leads through strategic BTL interventions
• Act as the custodian of the entire direct sourcing and conversion funnel

6. Prospect Relationship Management

• Serve as the seamless bridge between prospects and the sales closing team

7. Funnel Accountability & Performance Management

• Drive end-to-end ownership of direct sourcing outcomes

Key Performance Indicators (KPIs)

• Outbound connect rate
• Qualified lead generation
• Site visit to booking conversion
• Booking contribution through direct sourcing

Preferred Experience

• Strong exposure to outbound calling and customer acquisition
• Experience in BTL activations and corporate outreach preferred
• Proven track record in driving closures and conversion-led performance

Job Snapshot

Updated Date

05-11-2026

Job ID

Job_1678

Department

Residential

Location