Outbound Lead Development Representative (LDR) – National

Duratuf Products Pvt. Ltd.; Kolkata District; Remote; INR 420,000 - 660,000; Full time

Benefits offered by this job

Fully remote within India

Kolkata HQ option

Zoho One-based operations

Job summary

Duratuf Products Pvt. Ltd. in Kolkata seeks a proactive B2B lead generation specialist to drive India-focused outbound outreach. You will research target accounts, build ICP-aligned lists and engage decision-makers across plants, EHS, safety and procurement roles.

You will qualify leads (MQL to SQL), secure meetings with Sales, and maintain a clean CRM record while working remotely within India or from the Kolkata HQ.

Qualifications

• 2–4 years in B2B lead generation, inside sales, presales, SDR/LDR or outbound business development.
• Comfortable owning a daily qualification and calling number.
• Hands-on outbound experience: reached out to business prospects, performed discovery and qualified them.
• Strong internet research skills; familiarity with LinkedIn Sales Navigator, Apollo or similar.

Responsibilities

• Identify and research target companies in India against the defined ICP.
• Build and maintain target account lists and map decision-makers.
• Reach out by email, LinkedIn, phone and WhatsApp; personalize messages.
• Qualify MQL to SQL and secure a meeting with Sales; hand over cleanly.

Skills

Lead generation

Outbound outreach

Research skills

Communication (English)

Communication (Hindi)

Tools

Zoho CRM

Apollo

LinkedIn Sales Navigator

HubSpot

Lusha

Job description

About Duratuf

We're an industrial safety company in Kolkata, with our own office and warehouse in Dubai. Our equipment keeps workers safe at 4,142+ customers across 65+ countries — when it works, someone gets to go home to their family. We're on our way to 10,000 protected workplaces by 2035.

About the Role

• Demand generation engine of our national outbound motion, with India as your market
• Research target companies in our focus industries and develop interest into sales-ready opportunities
• Move each contact from Prospect (MQL) to a sales-qualified lead (SQL) that Sales accepts, with a meeting on the calendar
• Full-cycle prospecting seat: you own the bridge into Sales, you do not negotiate or close, and you carry no pricing authority
• Fully digital and desk-based, with no field visits

Research and Target

• Identify and research target companies in India against the defined ideal customer profile (ICP)
• Build and maintain target account lists
• Map the decision-makers and buying committee in each account

Enrich and Maintain Data

• Source and validate contact information using approved tools
• Keep every prospect record in CRM accurate, complete and up to date

Pitch and Develop

• Reach out by email, LinkedIn, phone and WhatsApp (where applicable)
• Personalise every message and follow the defined sequences and cadences
• Open real conversations with plant, EHS, safety and procurement buyers

Qualify MQL to SQL

• Run a structured qualification against the criteria set by management and Sales
• Capture buying signals and make an honest qualify or reject call on every lead
• Understand each account's scope and potential

Fix the Meeting

• Secure a genuine meeting or next step with Sales and hand over cleanly
• Move real opportunities forward, not just pricing requests

Build Qualified Pipeline

• Develop and maintain a qualified pipeline for Sales, with clear opportunity value

Keep the CRM Honest

• Log every contact, activity, disposition and stage in CRM in real time

Feed the Loop

• Track outreach and conversion metrics and join the weekly performance review
• Share learnings back to demand generation and Sales so targeting and criteria keep getting sharper

How Success Is Measured

• MQL to SQL qualification against the agreed criteria
• SQL acceptance by Sales: a meeting fixed and taken forward, not just a request for pricing
• Pipeline value handed to Sales (for example, INR pipeline developed)
• GP contribution from qualified opportunities that convert into orders

Requirements

Qualifications

• Experience: 2-4 years in B2B lead generation, inside sales, presales, SDR / LDR or outbound business development
• Comfortable owning a daily qualification and calling number
• Hands-on outbound experience (required): reached out to business prospects, run discovery and qualified them
• Strong internet research skills; ideally has researched accounts on LinkedIn Sales Navigator, Apollo or similar

Technical Skills

• CRM familiarity (required), ideally Zoho CRM, with clean dispositions and stages
• Qualifies with a method (BANT / CHAMP / SPIN or similar), not gut feel
• Can read an account's scope and potential
• Plus: tools such as Apollo, LinkedIn Sales Navigator, HubSpot or Lusha

Functional Skills

• Strong communicator with business buyers: clear, confident written and spoken English and Hindi
• Comfortable with plant, EHS, safety and procurement contacts
• Gets the meeting: moves a conversation to a fixed next step, not a soft maybe

Nice to Have

• Experience in industrial, manufacturing, engineering, SaaS or B2B services
• Exposure to technical / industrial products or PPE

Benefits

• Own the gate: the call on what is a real opportunity and what is noise is yours
• Learn B2B selling properly: real discovery with real buyers and a real method
• A mission that matters: every account you qualify moves a real plant closer to safe
• Fully remote within India, or office-based at Kolkata HQ (South City Business Park, Anandapur)
• Everything runs on Zoho One