Drip Marketing Specialist

KDK Software; Jaipur; In loco; INR 600.000 - 900.000; Tempo pieno

Descrizione del lavoro

KDK Software in Jaipur is seeking a Drip Marketing Specialist to plan, execute, and optimize automated lifecycle campaigns. You will nurture prospects, boost customer engagement, and support conversions through targeted communications.

Collaborate with Marketing, Sales, Product and CRM teams to ensure timely, relevant messaging at every stage of the customer journey, using segmentation and journey orchestration to maximize retention and growth.

Competenze

• 3–5 years of experience in drip marketing and marketing automation.
• Hands-on experience designing automated customer journeys.
• Experience with audience segmentation and lifecycle communication.

Mansioni

• Design and execute automated drip campaigns across the customer lifecycle.
• Develop campaign journeys for lead nurturing, onboarding, activation, conversion, renewal and re-engagement.
• Configure trigger-based workflows and customer journeys.
• Collaborate with marketing and CRM teams to ensure timely, relevant communications.

Conoscenze

Drip marketing

Lifecycle marketing

CRM marketing

Marketing automation

Audience segmentation

Descrizione del lavoro

Job Summary:

The Drip Marketing Specialist will be responsible for planning, executing and optimizing automated, trigger-based and lifecycle marketing campaigns to nurture prospects, improve customer engagement, drive conversions and support retention.

The position will work closely with the Marketing, Sales, Product and CRM teams to ensure that the right communication reaches the right audience at the right stage of the customer lifecycle.

Role & Responsibilities:

• Design and execute automated drip campaigns across the customer lifecycle.
• Develop campaign journeys for lead nurturing, onboarding, activation, conversion, renewal and re-engagement.
• Configure trigger-based workflows, automated communication and customer journeys.
• Develop nurturing journeys to move prospects through different stages of the sales funnel.

Must Have:

• 3-5 years of experience in drip marketing, lifecycle marketing, CRM marketing, or marketing automation.
• Hands-on experience in designing and executing automated customer journeys.
• Experience with audience segmentation, lead nurturing, and lifecycle communication.