Lifecycle Marketing Operations Specialist

Zillow Group; Bengaluru; Hybrid; INR 1,800,000 - 3,000,000; Full time

Job summary

Zillow Group in Bengaluru is seeking an experienced lifecycle marketing operator to own end-to-end cross-channel campaigns across email, SMS, push, and in-app messaging. You will build audience segments, automate journeys, and ensure data integrity while collaborating with Marketing Technology and Strategy teams.

The role requires hands-on experience with enterprise marketing automation platforms, HTML/CSS, and a strong analytical mindset to drive experimentation and personalization across the

Qualifications

• 5+ years in lifecycle marketing or marketing operations with ownership of cross-channel campaigns.
• Strong ability to translate business strategy into scalable technical execution across platforms.
• Comfortable working across systems with data flow between platforms to power audiences and personalization.
• Experience using AI tools to improve efficiency and personalization is a plus.

Responsibilities

• Own end-to-end execution of cross-channel campaigns across email, SMS, push, and in-app messaging.
• Manage multiple builds in a high-volume environment with on-time launches and risk escalation.
• Build and optimize audience segments and activation workflows with strict data standards.
• Create and evolve multi-step user journeys with entry/exit criteria, branching, and cadence scheduling.
• Develop modular email templates and QA standards using HTML/CSS and dynamic content logic.
• Define and evolve campaign build standards, QA frameworks, and launch protocols.
• Configure AI decisioning journeys with goals, guardrails, and content options for personalization.
• Leverage AI tools to improve efficiency, QA, and documentation of repeatable workflows.
• Set up and run A/B and multivariate tests with proper audience splits and measurement.

Skills

Lifecycle marketing

Cross-channel campaigns

Audience segmentation

AI tooling awareness

Tools

Braze

HubSpot

Salesforce Marketing Cloud

Adobe Journey Optimizer

Iterable

Job description

Role & responsibilities

• Own end-to-end execution of complex, cross-channel campaigns across email, SMS, push, and in-app messaging.
• Manage multiple concurrent builds in a high-volume environment, delivering accurate, on-time launches while proactively identifying and escalating execution quality and launch risks.
• Build and optimize audience segments and activation workflows, translating business requirements into audience logic and upholding standards for eligibility, suppression, segmentation accuracy, and audience health.
• Build complex, multi-step user journeys, configuring entry and exit criteria, branching and delay logic, and schedule cadence to deliver timely, relevant messaging across the customer lifecycle.
• Build and evolve modular email templates and QA standards, executing QA across clients and devices using HTML/CSS and dynamic content logic such as Liquid or similar templating languages.
• Define and evolve campaign build standards, QA frameworks, and launch protocols to improve quality and predictability.
• Configure and optimize AI decisioning journeys, defining goals, guardrails, and content options that enable models to personalise messaging, timing, and channel.
• Leverage AI tools to improve operational efficiency, accelerating campaign builds, QA, documentation, and other repeatable workflows.
• Set up and execute A/B, multivariate, and holdout tests in partnership with Strategy, ensuring accurate test configuration, audience splits, and measurement setup.
• Monitor campaign and journey health to identify operational issues early, using data and reporting to troubleshoot, surface trends, and partner with Strategy on opportunities to improve engagement, deliverability, and efficiency.
• Serve as a platform subject matter expert, partnering with Marketing Technology and Engineering to implement new capabilities, influence platform enhancements, and close process gaps that affect scalability, automation, and data integrity.

Preferred candidate profile

• Experienced lifecycle marketing operator with broad hands-on experience across campaign execution, audiences, templates, and marketing technology, with demonstrated depth in one or more areas.
• Strong translator of business strategy into scalable technical execution.
• Comfortable working across systems, with a strong understanding of how data flows between platforms to power audiences and personalization.
• Analytical, curious thinker who uses data, experimentation, and emerging AI tools to drive step-change improvements.
• Trusted cross-functional partner who can influence stakeholders at multiple levels.
• Highly organized and able to independently own complex work from requirements through launch, navigating ambiguity and knowing when to elevate risks or dependencies.

Qualifications

• 5+ years of experience in lifecycle marketing, channel marketing, or marketing operations with demonstrated ownership of complex, cross channel campaign execution.
• Hands-on experience with enterprise marketing automation or customer engagement platforms (e.g., "Braze, HubSpot, Salesforce Marketing Cloud, Adobe Journey Optimizer, Iterable"), with experience working with customer data platforms preferred.
• Email marketing experience required; SMS, push, or in-app experience preferred.
• HTML/CSS required; SQL a plus.
• Demonstrated use of AI tools to improve operational efficiency is preferred; experience with AI decisioning, predictive personalization, or other automated optimization capabilities is a plus.
• Proven ability to improve processes, implement new capabilities, and partner effectively across cross-functional teams.
• Experience working in agile environments with tools such as JIRA, Confluence, and Google Workspace preferred.