Retention Marketing Manager

Vouchagram India Pvt Ltd; New Delhi; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Vouchagram India Pvt Ltd is seeking aRetention Marketing professional in Delhi to drive retention strategies, build lifecycle journeys, and optimize CRM campaigns. You will own end-to-end campaigns across Email, SMS, WhatsApp, and Push, and partner with Product, Tech, Creative, and Business teams to maximize customer value.

The role focuses on data-driven optimization, segmentation, and event tracking to improve retention and repeat transactions in a B2C/E-commerce setting.

Qualifications

• 3+ years hands-on experience in retention, growth, or lifecycle marketing in a B2C or E-Commerce environment.
• Strong knowledge of retention journey use cases, campaign analysis metrics, retention workflows, and related practices.
• Proficient with CRM tools; CleverTap preferred; experience with MoEngage/WebEngage is a plus.

Responsibilities

• Develop and execute retention plans aligned with business goals and customer lifecycle.
• Own end-to-end CRM campaigns across Email, SMS, WhatsApp, and Push.
• Design, build, launch, and optimize automated lifecycle journeys across key customer stages.
• Create behavioural, lifecycle, transactional, and cohort-based segments to drive targeted engagement.
• Monitor the end-to-end retention funnel, identify drop-offs, and drive improvement initiatives.
• Track, analyse, and report key CRM metrics to support data-driven decisions.
• Support implementation of new CRM features, event tracking, and tech enhancements.
• Collaborate with Product, Tech, Creative, Content, and Business teams to deliver retention initiatives.
• Identify and implement new lifecycle programs and growth opportunities.

Skills

Retention marketing

Growth marketing

Lifecycle marketing

CRM strategies

Tools

CleverTap

MoEngage

WebEngage

Job description

• 3+ years of hands-on experience in Retention marketing/Growth Marketing or Lifecycle Marketing, preferably in a B2C or E-Commerce environment.
• Strong knowledge of Basics of Retention Marketing requires i.e. Different Journey use cases, Campaign analysis metrics, retention workflows and more.
• Strong command over CRM tools, especially CleverTap (experience in tools like MoEngage, WebEngage is a plus).

Key Responsibilities

• Retention Strategy: Develop and execute retention plans aligned with business, customer lifecycle, and revenue objectives.
• CRM Campaigns: Own end-to-end campaign planning, execution, and optimization across Email, SMS, WhatsApp, and Push.
• Customer Journeys: Design, build, launch, and optimize automated lifecycle journeys across key customer stages.
• Segmentation & Cohorts: Create behavioural, lifecycle, transactional, and cohort-based segments to drive targeted engagement.
• Retention Funnel: Monitor the end-to-end retention funnel, identify drop-offs, and drive initiatives to improve retention and repeat transactions.
• Performance Analysis: Track, analyse, and report key CRM metrics including open rates, CTRs, conversions, retention, and churn through daily/weekly/monthly performance reports, dashboards, and actionable insights to support performance tracking and data-driven decision-making.
• Data-Driven Optimization: Identify gaps and improvement areas using data analytics and continuously optimize campaigns, journeys, and communication strategies.
• Tech Advancements & Event Implementation: Support implementation of new CRM features, event tracking, and tech enhancements, proactively identify and coordinate bug fixes with relevant teams.
• Customer Insights: Leverage consumer feedback and behavioural data to refine user journeys, communication, personalization, and CRM campaigns.
• CRM & MarTech: Own event tracking, triggers, integrations, and CRM platform enhancements in collaboration with Tech/Product.
• Cross-Functional Execution: Partner with Product, Tech, Creative, Content, and Business teams to deliver retention initiatives.
• Growth Opportunities: Identify and implement new lifecycle programs, journeys, and retention initiatives to drive customer value and business growth.