Lead Engineer - R01571703

Lever, Inc.; Bengaluru; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Lever, Inc. in Bengaluru seeks a Lead Engineer to own end-to-end marketing automation on the Marketo platform, driving campaign delivery, data integrity, and program optimization.

You will build and deploy email campaigns, nurture programs, manage form and landing pages, integrate with CRM, and ensure data quality across MQL and non-MQL pipelines.

Strong experience in segmentation, lead scoring, workflow design, and QA, plus SQL/Excel proficiency, and a Marketo Certification are preferred.

Qualifications

• 3+ years Marketo platform experience (or equivalent marketing automation).
• Proficiency in segmentation, lead scoring, and workflow design.
• Strong Excel/SQL for data validation.
• Campaign management and QA mindset.

Responsibilities

• Build and deploy email campaigns with proper segmentation, QA, and activation workflows.
• Maintain and expand multi-step nurture/triggered campaign frameworks.
• Execute A/B tests (variants, audience sampling, statistical significance).
• Manage landing page + form creation, publishing, and validation.
• Design and launch web form programs (guides, reports, whitepapers) using templated frameworks.
• Execute content syndication (API integrations, manual uploads).
• Own standardized event programs (regional, webinar, virtual, in-person).
• Configure audience segmentation using smart lists, filters, and manual exclusions.
• Validate, normalize, and process MQL and non-MQL data uploads.
• Maintain data quality standards and hygiene protocols.
• Document and audit program performance and lead flows.
• Adapt and execute email programs across third-party platforms.
• Manage API-driven syncs and manual data exchanges.

Skills

Marketo marketing automation

Segmentation

Lead scoring

Workflow design

Tools

Excel

SQL

HTML email

Job description

Lead Engineer

Job requirements

Marketo Marketing Operations Specialist / Senior Marketing Automation Manager Purpose Own end-to-end marketing automation strategy and execution on Marketo platform, ensuring campaign delivery excellence, data integrity, and program optimization.

Major ResponsibilitiesCampaign Execution

• Build and deploy email campaigns with proper segmentation, QA, and activation workflows
• Maintain and expand multi-step nurture/triggered campaign frameworks
• Execute A/B tests (variants, audience sampling, statistical significance)
• Manage landing page + form creation, publishing, and validation

Program Setup & Activation

• Design and launch web form programs (guides, reports, whitepapers) using templated frameworks
• Execute content syndication (API integrations, manual uploads)
• Own standardized event programs (regional, webinar, virtual, in-person)
• Configure audience segmentation using smart lists, filters, and manual exclusions

Data & Operations

• Validate, normalize, and process MQL and non-MQL data uploads
• Maintain data quality standards and hygiene protocols
• Document and audit program performance and lead flows

Third-Party Integrations

• Adapt and execute email programs across third-party platforms
• Manage API-driven syncs and manual data exchanges

Required Skills

• 3+ years Marketo platform experience (or equivalent marketing automation)
• Proficiency in segmentation, lead scoring, and workflow design
• Strong Excel/SQL for data validation
• Campaign management and QA mindset

Nice-to-Have

• Marketo Certified Expert (MCE)
• Experience with Salesforce/CRM integration
• HTML email literacy
• Event management platform experience