Associate Business Manager - Marketing Automation

Puretech Digital; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Puretech Digital in Mumbai is seeking an Associate Business Manager - Marketing Automation to lead end-to-end lifecycle marketing campaigns. You will set up journey-based automation across channels and partner with product and content teams to optimize onboarding, activation, and retention.

The role requires deep experience with marketing automation tools and data-driven insights to improve retention metrics and revenue. This is a full-time, on-site position in Maharashtra.

Qualifications

• Experience with CRM-driven campaigns and lifecycle marketing strategies.
• Ability to analyze user behavior data to optimize onboarding, activation and retention.

Responsibilities

• Drive end-to-end user lifecycle campaigns using engagement and retention strategies.
• Set up automated, journey-based campaigns to plug funnel drop-offs.
• Apply tools like CleverTap, MoEngage, and Webengage to drive conversions.
• Collaborate with product and content teams to deliver engagement recommendations.
• Create weekly and monthly marketing plans and budgets for channels.
• Ensure flawless execution of CRM campaigns across SMS, Email, Push, and in-app messages.
• Analyze performance and optimize key retention metrics like repeat rate and revenue per user.

Skills

Marketing automation

Lifecycle marketing

Data analysis

Customer segmentation

Tools

CleverTap

MoEngage

Webengage

Job description

Associate Business Manager - Marketing Automation

2-3

Full-Time

• Drive the end-to-end user lifecycle journey through various Engagement and Retention strategies and set up automated journey-based campaigns to plug funnel drop-offs.
• Dive deep into customer data to gain a better understanding of user behavior and generate insights for Onboarding, Activation, Acceleration, Retention, and Resurrection campaigns, thereby maintaining a constant retention rate across categories, healthy repeat, and revenue improvements.
• Have worked extensively on tools like CleverTap, MoEngage, Webengage etc. and drove conversion numbers.
• Craft the product communication strategy and own it.
• Work within the performance marketing team and coordinate with the Product and content teams to deliver customer engagement and retention campaigns recommendations.
• Creating weekly and monthly marketing plans and budgets for our different channels.
• Contribute to customer life cycle management and building marketing capability and spend to track and measure effectiveness.
• Ensure timely and flawless execution of all CRM campaigns through different channels – SMS, Email, Push Notifications, In-app marketing, etc.
• To use third-party tools available for managing messaging for automation and superior quality messages .
• Strategizing & executing to improve Key Retention Metrics i.e Repeat Rate, % of Repeat Revenue, Revenue Per Customer, etc.
• Build retention marketing campaigns based on customer segmentation.
• Conducting Survey & Research to understand Repeat Customer Behaviour & Habits better.
• Analyze and track performance - activation, engagement, retention and churn data analyzing experience is required.