DM 1 - Ranchi Spring City

Aditya Birla Fashion & Retail Ltd; Ranchi; On-site; INR 450,000 - 650,000; Full time

Job summary

Aditya Birla Fashion & Retail Ltd is seeking a store operations leader to drive department performance in a high-footfall retail setting. You will lead a team of Fashion Assistants, ensure sales targets are met, uphold visual standards, and deliver exceptional customer experiences.

You will balance operational efficiency with customer focus, monitor KPIs, and coach staff on service standards and product knowledge.

Qualifications

• Graduate degree required.
• 2-5 years of relevant experience in retail/fashion environment.
• Ability to follow procedures, work in a team, and focus on customers.

Responsibilities

• Achieve department sales targets daily/weekly/monthly and improve KPIs.
• Review sales reports and take corrective actions to meet revenue goals.
• Maintain visual merchandising standards and conduct daily floor walks.
• Manage inventory with stock audits, shrinkage control, and SOP adherence.
• Lead, motivate, and develop Fashion Assistants, ensuring discipline and grooming standards.

Skills

Customer Focus

Result Orientation

Delegation & Empowerment

Communication

Team Leadership

People Management

Education

Graduate

Job description

1) Job Purpose: Write the purpose for which the job exists (in 2-3 lines)

To lead a department team, ensure achievement of sales and operational KPIs, and provide a seamless customer experience. To ensures adherence to company policies, achievement of KPIs, shrinkage control, team development, and maintaining the highest standards of visual merchandising and compliance.

2) Dimensions

Number of stores

1

Business/Unit Workforce Number

Value of Business Handled

Net Working Capital

NSV Target

No. of unique third party/vendors handled

Value of receivables and payables handled

3) Job Context & Major Challenges: Write the specific aspects of the job that provide a challenge (internal and external) to the jobholder in the context of the Business/Unit/Function/Department/Section

• Balancing customer expectations with operational efficiency in a high-footfall retail environment.
• Driving team motivation, reducing attrition, and ensuring discipline among fashion assistants.
• Managing shrinkage and stock accuracy while maintaining optimal product availability.
• Achieving sales KPIs (basket size, conversion rate, hit rate, insignia membership).

4) Key Result Areas: Write the key results expected from the job and the supporting actions for each of these key result areas (For a majority of jobs typically there could be 4- 7 key result areas)

Key Result Areas

Supporting Actions

• Achieve department’s sales targets daily/weekly/monthly (conversion rate, basket size, hit rate & membership enrollment).
• Review sales reports and take corrective action to meet revenue gaps.

Driving Sales KPIs

• Implement visual guidelines as per the Store Display Manual.
• Conduct daily floor walks to ensure departmental hygiene and presentation.
• Ensure new season launches, promotional displays, and clearance sales.
• Driving product training to enhance the selling skills of floor staff

Customer centricity

• Resolve escalated customer issues and complaints promptly.
• Monitor and improve customer experience by guiding staff on service standards.
• Collect customer feedback and share insights with Store Manager for improvements.

Inventory management

• Conduct daily stock audits for the department.
• Investigate variances and ensure corrective action for shrinkage.
• Authorize and track outward stock movements (transfers, RTVs, inter-store movements).
• Ensure team follows SOPs in handling merchandise to minimize loss.

Process excellence

• Ensure adherence to SOPs across sales, stock handling, and customer service.
• Conduct internal audits for stock, cash handling, and VM compliance.
• Take corrective measures for audit gaps within the department.

People Management

• Supervise, guide, and motivate Fashion Assistants to achieve departmental goals.
• Conduct regular briefs to update on targets, sales techniques, customer service and SOPs.
• Address team attrition through engagement, feedback sessions, and career discussions.
• Maintain discipline, grooming standards, and attendance adherence.
• Develop future team leaders by delegating responsibilities and mentoring.

Key Role Parameters

Educational Qualification

Graduate

Relevant Experience to perform the role

2-5 years

Able to follow procedure, Team Work Collaboration, Customer Focus, Result Orientation, Delegation & Empowerment, Communication