Director – Media Mumbai, India

Asymmetrique; Mumbai; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Asymmetrique is seeking a Director of Media to lead and grow our media practice in Mumbai, connecting brand building with performance marketing. You will own strategy, delivery, client relationships and commercial performance, building a strong team and driving measurable business growth.

You will lead campaigns across paid social, search, programmatic, video and commerce platforms, ensuring quality standards, budgets and deadlines.

Qualifications

• >10+ years in digital media, performance or growth marketing with leadership responsibilities.
• >Proven experience managing significant media budgets and delivering measurable outcomes (ROAS, CPA, CPL).
• >Strong client relationships, pitches and account growth.
• >Full-funnel media expertise across social, search, programmatic, video, commerce; knowledge of SEO and CRM.
• >Proficiency in BI tools (GA4, Looker Studio, Tableau).
• >Experience with AI, automation and testing; strong budgeting, forecasting, and profitability judgment.
• >Excellent negotiation, communication and people leadership skills.

Responsibilities

• Lead media strategy and delivery across channels (paid social, search, programmatic, video, commerce).
• Own revenue, gross profit and profitability targets for the media practice.
• Manage media budgets, spending, forecasting and billing coordination.
• Build strong relationships with senior marketing leaders, CMOs and CXOs.
• Mentor and develop media planners, buyers, analysts; set KPIs and dashboards.

Skills

Media strategy

Leadership

Budget management

Client relationships

Analytics

GA4

Looker Studio

Tableau

AI & automation

Negotiation

Communication

Team leadership

Tools

GA4

Looker Studio

Tableau

Job description

Director – Media

About the Role

Lead and grow Asymmetrique’s media practice, owning strategy, delivery, client relationships and commercial performance. Build a strong team, connect brand building with performance marketing and turn clients’ marketing investments into measurable business growth.

Key Responsibilities

• Media Strategy & Delivery
  • Plan campaigns across awareness, consideration, conversion and retention.
  • Lead campaigns across paid social, search, programmatic, video and commerce platforms.
  • Work with SEO, CRM, content and creative teams to deliver coordinated campaigns.
  • Use audience insights and campaign data to improve results.
  • Ensure campaigns meet quality standards and deadlines.
• Business Growth & Profitability
  • Own revenue, gross profit and profitability targets for the media practice.
  • Work with Growth and Client Success to win new business and grow existing accounts.
  • Lead media pitches with clear strategies, budgets and expected results.
  • Develop media packages based on client needs.
  • Work with Finance on forecasting, scope, billing and collections.
• Budget & Media Investment
  • Manage media budgets, spending and bidding to improve results.
  • Prepare clear spending plans and forecasts.
  • Track spending and reconcile budgets regularly.
  • Negotiate competitive terms with media partners.
  • Adjust investments based on performance and keep commitments within approved limits.
• Client Relationships
  • Build strong relationships with senior marketing leaders, CMOs and CXOs.
  • Recommend media plans that support clients’ business goals.
  • Lead performance reviews with clear insights and next steps.
  • Take ownership of media-related issues and resolve them promptly.
  • Strengthen client retention through reliable delivery and proactive advice.
• Team Leadership, Analytics & Innovation
  • Lead, mentor and develop media planners, buyers, performance specialists and analysts.
  • Set clear goals, manage workloads and build team skills.
  • Define campaign KPIs and create reports that support decisions.
  • Test audiences, creative channels, bidding and landing pages to improve results.
  • Use AI, automation and relevant new platforms to improve campaign delivery and team productivity.

Experience & Skills

• 10+ years in digital media, performance or growth marketing, including leadership responsibility.
• Proven experience managing significant media budgets(Min 2- 3 Crore per month) and delivering measurable outcomes (ROAS, CPA, CPL).
• Demonstrated success in senior client relationships, pitches and account growth.
• Strong full-funnel expertise across social, search, programmatic, video and commerce; working knowledge of SEO and CRM.
• Proficiency in GA4, and Looker Studio or Tableau and or other BI tools.
• Practical experience with AI, automation and testing;
• Strong commercial judgement across budgeting, forecasting, pricing and profitability.
• Strong negotiation, communication and people leadership skills.

Why Join Asymmetrique?

Shape our media practice, work directly with leadership and build integrated solutions across brand, content and commerce—with ownership of client outcomes and business performance.