Media Manager

Haleon Brasil Ltda.; India; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Haleon Brasil Ltda. is seeking a high-potential Digital Media Manager to join our Media team and accelerate growth across a portfolio of consumer brands.

You will drive integrated media plans and optimize campaigns for measurable ROAS while collaborating with agencies, brand teams and partners. The role requires strong digital media planning and performance marketing expertise, managing large campaigns across FMCG, Consumer Technology, Mobile, Beauty and Personal Care, with a focus on

Qualifications

• Bachelor's Degree in Business, Marketing, Communications, Economics or a related field.
• MBA preferred.
• 5-8 years of experience managing digital campaigns for large advertisers in FMCG, Consumer Technology, Mobile, Automotive, Beauty & Personal Care, Consumer Goods.
• Experience handling significant media investments and multiple stakeholders.

Responsibilities

• Develop integrated digital media plans aligned with brand and business objectives.
• Translate insights into actionable media strategies.
• Support annual and campaign planning with investment allocation.
• Lead end-to-end campaign management across Search, Social, Video, Programmatic, Commerce Media, Retail Media.
• Monitor delivery, pacing and budget utilization; identify optimization opportunities.

Skills

Google Ads

Meta Ads Manager

DV360

Programmatic Buying

Commerce Media

Retail Media Networks

Education

Bachelor's degree in Business, Marketing, Economics or related field

Tools

Google Analytics

Campaign dashboards

Web analytics tools

Data visualization platforms

Job description

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Role

We are looking for a high-potential Digital Media Manager to join our Media team and accelerate growth across a portfolio of consumer healthcare brands.

This role is ideal for a media professional with experience managing large-scale digital campaigns for leading advertisers in categories such as FMCG, Consumer Technology, Mobile, Automotive, Beauty, Personal Care, or Consumer Goods (e.g., brands similar in scale and complexity to L'Oréal, Mondelēz, Samsung, Xiaomi, Unilever, Nestlé, Marico, Tata Motors, Hyundai, etc.).

The successful candidate will bring strong digital media planning and performance marketing expertise, combining strategic thinking with hands‑on execution. They will be responsible for driving measurable business outcomes through digital media, with a clear focus on ROAS, revenue growth, conversion efficiency, and media effectiveness.

Key Responsibilities

Digital Media Strategy & Planning

Develop integrated digital media plans aligned with brand and business objectives.

Translate consumer, category and business insights into actionable media strategies.

Support annual planning, campaign planning and investment allocation across digital channels.

Recommend the optimal channel mix based on objectives, audience behavior and performance data.

Campaign Management & Activation

Lead end-to-end management of campaigns across: Search, Social. Video. Programmatic. Commerce Media. Retail Media

Work closely with media agencies to ensure flawless campaign execution.

Monitor campaign delivery, pacing and budget utilization.

Identify optimization opportunities and implement corrective actions.

Lead structured test-and-learn programs to improve performance .

Data, Reporting & Insights

Create performance dashboards and business-focused reporting.

Translate media data into actionable recommendations.

Conduct campaign evaluations and identify scaling opportunities.

Track media effectiveness against business outcomes and commercial goals.

Agency & Platform Management

Manage relationships with media agencies and platform partners.

Review performance regularly and challenge partners to drive continuous improvement.

Evaluate new platform opportunities, formats and growth initiatives.

Future-Ready Media Capabilities:

Support implementation of First-Party Data (FPD) strategies, AI-enabled media optimization, Dynamic Creative Optimization, AEO/ GEO etc

Stay abreast of emerging digital trends and identify relevant opportunities for the brands.

Qualifications & Experience

Bachelor's Degree in Business, Marketing, Communications, Economics or a related field.

MBA preferred.

5-8 years of experience in managing digital campaigns for large advertisers within: FMCG, Consumer Technology, Mobile, Automotive, Beauty & Personal Care, Consumer Goods

Experience handling significant media investments and multiple stakeholders.

Skills & Competencies

Strong understanding of Google Ads, Meta Ads Manager, DV360, Programmatic Buying, Commerce Media, Retail Media Networks

Strong understanding of bidding, audience strategy, campaign optimization and funnel management.

Proficiency with Google Analytics, Campaign dashboards, Web analytics tools, Data visualization platforms

Ability to derive insights and drive business actions from campaign data.

Knowledge of MMM, MTA and incrementality testing is helpful but not essential.

Comfortable working with agencies, platforms, brand teams and commercial teams.

Strong communication and presentation skills.

Ability to influence stakeholders through data and insights.

Success Measures

Improvement in ROAS and media efficiency.

Incremental revenue contribution from digital media.

Campaign delivery excellence.

Achievement of business and brand KPIs.

Strength of optimization and test-and-learn agenda.

Quality of reporting, insights and recommendations.

Contribution to building future-ready digital media capabilities.

Ideal Candidate

A commercially minded digital marketer who combines the execution rigor of a performance marketer with the strategic thinking of a media planner. This individual has experience working