Associate Director - Paid media

Interactive Avenues; Gurugram District; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Interactive Avenues, part of Omnicom Media, is seeking a Performance Marketing Director to lead the performance media practice for a large enterprise client. You will guide execution teams, optimize paid search, display, social, and video, and align digital and traditional media to maximize ROI.

You will manage senior staff, collaborate with client leadership, build scalable processes, and drive innovation in cross-media planning.

Qualifications

• Graduate/Post Graduate degree in Marketing, Digital Media, Finance, or related field.
• Google and Facebook Blueprint Certification required or preferred.
• Extensive experience leading performance media across multiple channels.

Responsibilities

• Lead the Execution teams to meet client and company objectives.
• Oversee media planning and implementation quality across digital channels.
• Develop and manage annual financial plans and human resources plans for client accounts.
• Mentor and review performance of team members and provide feedback.
• Drive cross-channel planning and integrated PM practice.

Skills

Forecasting ROI outcomes

Platform tools expertise

Media planning across digital channels

Client relationship management

Strong communication

Analytical problem solving

Team leadership

Education

Graduate/Postgraduate degree in Marketing or related field

Google & Facebook Blueprint Certification

Tools

DoubleClick Bid Manager

Google Ads tools

Facebook Ads tools

ComScore

GWI

TGI

Job description

We are looking for you - The, Performance Marketing Director has ultimate accountability for the effectiveness of the entire Performance Marketing team. As a performance media expert, this person will have expertise in an array of addressable paid advertising strategies that utilizes tech based buying and optimization tools to positively affect our client’s ROI including search, display, social, mobile, local, Ecom and video. This role will have an increasing focus on Demand Generation and Response Management as our clients look to monetize online. This person should also understand the interplay and synergy between traditional and digital media and have the ability to build and scale an integrated team of performance practitioners.

The Director is responsible for leading the Execution teams of a large enterprise client’s performance marketing accounts towards stated client and company objectives. The Director will manage and direct Performance Media teams, including Group Heads, Operations Supervisors, Senior Manager, Manager and Executives. Proven account management and team leadership experience is essential, along with experience in online marketing and digital media.

Account Management

• Develops, managers, and monitors client service delivery executions of the assigned accounts
• Oversees process development and execution management
• Assures quality control of all media planning and implementation
• Prepares and presents annual financial plans and human resources plans

Performance Media

• Implements Planning Process for the assigned accounts and holistic media planning across all digital disciplines paid search, display, social, native, video and Ecom
• Coordinates efforts across different digital media channels to drive optimized recommendations
• Continuously evaluate and improve upon all digital media opportunities
• Attend to client meetings as needed, interface as needed with executive level and middle management level on client side during meetings and presentations
• Participates in building and evolving the PM practice, vision and areas of expertise
• Understands and expands business prospects by having a thorough understanding of all the services provided by the agency.
• Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
• Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ performance and business objectives
• Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioural correction
• Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
• Conducts performance reviews and career path plans for direct reports
• Provide training in cross media planning to their direct reports and bellow teams

Skills

• Ability to forecast expected outcomes of Brand and ROI campaigns and manage spend accordingly
• Proven expertise with relevant platform tools (DoubleClick Bid Manager, Google AdWords tools, Facebook tools etc.), Media Research Tools (ComScore, GWI, TGI etc.)
• Strong written and verbal communication skills
• Strong organizational skills, detail-oriented and capable of multi-tasking
• Superb client relationship and management skills
• Proven problem solving skills and ability to think outside of the box
• Detail oriented and responsive, deadline-driven with strong quantitative reasoning skills
• Provide timely and actionable feedback to the team to aid in their development and improvement

Qualifications

Education:

• Graduate/ Post Graduate Degree or related work experience
• Concentration in Marketing, Finance, Digital Media, Accounting, or related field preferred
• Google and Facebook Blueprint Certified Professional
• Extreme attention to detail with the ability to prioritize and execute in a fast-paced environment

About Interactive Avenues:

Interactive Avenues, part of Omnicom Media, is India’s largest full-service digital agency, with 800+ experts focused on driving outstanding results for more than 200 brands. Interactive Avenues is the most awarded digital agency, with 165+ awards in the last three years, and its comprehensive suite of crafts includes media, programmatic, data & analytics, eCommerce, paid search, social media, SEO, CRO, ORM, creative, website transformation, and more.

Our commitment to diversity, equity and inclusion

At Omnicom Media, we are committed to fostering a workplace where differences are valued and everyone can thrive in a culture of equality, inclusion and belonging. We believe in creating an environment that reflects the diversity of the world around us - where individuals feel empowered to bring their authentic selves to work, and where varied perspectives are respected, heard and represented. As an equal opportunity employer, we welcome talent from all backgrounds, knowing that diversity drives stronger ideas, better outcomes, and meaningful impact.