Associate Director – Paid media

Interactive Avenues; Gurugram District; On-site; INR 3,500,000 - 5,200,000; Full time

Job summary

Interactive Avenues, part of Omnicom Media, seeks a Performance Marketing Director to lead a large enterprise client’s digital media accounts. The role oversees execution teams, drives holistic media planning across paid search, display, social, video and Ecom, and aligns with client objectives.

The candidate should have deep expertise in multi-channel performance marketing, be adept at building scalable teams, and drive best practices across planning, implementation, and optimization.

Qualifications

• Graduate/Post Graduate Degree in Marketing, Digital Media, Finance, or related field.
• Google and Facebook Blueprint Certified Professional.
• Extreme attention to detail and ability to prioritize in a fast-paced environment.

Responsibilities

• Oversees client service delivery and media planning quality.
• Coordinates cross-channel digital media planning to drive optimized recommendations.
• Leads and develops PM teams including managers and executives.
• Forecasts ROI outcomes and manages media spend.
• Interviews, hires, trains and mentors team members.
• Conducts performance reviews and career path plans for direct reports.

Skills

Forecast ROI outcomes

Client relationship management

Strategic thinking

Communication skills

Education

Graduate/Postgraduate degree in Marketing

Google/Facebook Blueprint Certification

Tools

DoubleClick Bid Manager

Google Ads

Facebook Ads

Media research tools

Job description

Position Summary

We are looking for you - The, Performance Marketing Director has ultimate accountability for the effectiveness of the entire Performance Marketing team. As a performance media expert, this person will have expertise in an array of addressable paid advertising strategies that utilizes tech based buying and optimization tools to positively affect our client’s ROI including search, display, social, mobile, local, Ecom and video. This role will have an increasing focus on Demand Generation and Response Management as our clients look to monetize online. This person should also understand the interplay and synergy between traditional and digital media and have the ability to build and scale an integrated team of performance practitioners.The Director is responsible for leading the Execution teams of a large enterprise client’s performance marketing accounts towards stated client and company objectives. The Director will manage and direct Performance Media teams, including Group Heads, Operations Supervisors, Senior Manager, Manager and Executives. Proven account management and team leadership experience is essential, along with experience in online marketing and digital media.

Account Management

Develops, manages, and monitors client service delivery executions of the assigned accountsOversees process development and execution managementAssures quality control of all media planning and implementationEnforces Best PracticesPrepares and presents annual financial plans and human resources plans

Performance Media

Implements Planning Process for the assigned accounts and holistic media planning across all digital disciplines paid search, display, social, native, video and EcomCoordinates efforts across different digital media channels to drive optimized recommendationsContinuously evaluate and improve upon all digital media opportunitiesAttend to client meetings as needed, interface as needed with executive level and middle management level on client side during meetings and presentationsParticipates in building and evolving the PM practice, vision and areas of expertiseUnderstands and expands business prospects by having a thorough understanding of all the services provided by the agency.

Team Leadership & Development

Embraces and encourages a culture based on team work, collaboration, and intellectual curiosityMotivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ performance and business objectivesDrives adoption of stated account management best practices through example setting, positive reinforcement and behavioural correctionAssists in interviewing, hiring, training, mentoring, developing, and evaluating team membersConducts performance reviews and career path plans for direct reportsProvide training in cross media planning to their direct reports and bellow teams

Skills

Ability to forecast expected outcomes of Brand and ROI campaigns and manage spend accordinglyProven expertise with relevant platform tools (DoubleClick Bid Manager, Google AdWords tools, Facebook tools etc.), Media Research Tools (ComScore, GWI, TGI etc.)Strong written and verbal communication skillsStrong organizational skills, detail-oriented and capable of multi-taskingSuperb client relationship and management skillsProven problem solving skills and ability to think outside of the boxDetail oriented and responsive, deadline-driven with strong quantitative reasoning skillsProvide timely and actionable feedback to the team to aid in their development and improvement

QualificationsEducation

Graduate/ Post Graduate Degree or related work experienceConcentration in Marketing, Finance, Digital Media, Accounting, or related field preferredGoogle and Facebook Blueprint Certified ProfessionalExtreme attention to detail with the ability to prioritize and execute in a fast-paced environment

About Interactive Avenues

Interactive Avenues, part of Omnicom Media, is India’s largest full-service digital agency, with 800+ experts focused on driving outstanding results for more than 200 brands. Interactive Avenues is the most awarded digital agency, with 165+ awards in the last three years, and its comprehensive suite of crafts includes media, programmatic, data & analytics, eCommerce, paid search, social media, SEO, CRO, ORM, creative, website transformation, and more. Our commitment to diversity, equity and inclusion At Omnicom Media, we are committed to fostering a workplace where differences are valued and everyone can thrive in a culture of equality, inclusion and belonging. We believe in creating an environment that reflects the diversity of the world around us - where individuals feel empowered to bring their authentic selves to work, and where varied perspectives are respected, heard and represented. As an equal opportunity employer, we welcome talent from all backgrounds, knowing that diversity drives stronger ideas, better outcomes, and meaningful impact.Looking for Immediate Joiners.