Digital Media Planner

Interactive Avenues; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Interactive Avenues, part of Omnicom Media, seeks an Assistant Manager / Manager - Media to lead and evolve our digital media offering. You will craft data-driven media plans, oversee campaign execution, and guide client strategies across online platforms.

The role emphasizes performance optimization, stakeholder management, and collaboration with cross-functional teams to deliver cutting-edge media solutions for a diverse client roster.

Qualifications

• Experience in strategic digital media planning based on data analytics.
• Familiarity with syndicated tools like GWI, ComScore and similar.
• Knowledge of optimization and trafficking platforms used in digital campaigns.
• Proficiency with MS Office (Outlook, Excel, PowerPoint, Word).

Responsibilities

• Create and present strategic digital media plans based on data.
• Develop innovative media strategies to position as a cutting edge source.
• Deploy platforms to engage target audiences.
• Create media strategy and campaign plans and secure client approval.
• Lead annual strategy for clients and manage performance planning.
• Manage client and internal teams for key assignments and budgets.
• Participate in new business pitches and onboarding of media publishers.
• Ensure flawless plan execution and timely status reporting.

Skills

Media planning

Analytical mindset

Syndicated tools

Optimization platforms

MS Office

Team player

Strategic thinking

Client management

Tools

GWI

ComScore

Job description

We are currently seeking an Assistant Manager / Manager - Media to oversee and develop our media service offering and to help, develop, execute, and optimize Interactive Avenues most challenging media strategies across all online platforms.

Key Responsibility Areas

• Creating and presenting strategic digital media plans based on sound analytics, supported by data
• Developing innovative solutions to continuously position as a cutting edge source for digital media strategy
• Deploying appropriate technology platforms to find and engage with key target audience segments
• Create digital media strategy and campaign plans (propose, iterate as needed and secure approval from clients)
• Develop the annual plan of strategy for the client
• Fair understanding on performance marketing & therefore, lead performance planning & execution
• Manage and engage with client counterparts and internal account teams for key account assignments
• Participate in new business pitches, etc.
• Manage & onboard media publishers
• Ensure plans are executed flawlessly
• Maintain status reports to ensure efficient workflow to meet deadlines and write reports of key meetings
• Lead and manage the budget and client billing process

Skills

• Demonstrates understanding of media basics and concepts
• Working knowledge of Syndicated tools (GWI, ComScore, etc)
• Understanding of optimization platforms & trafficking platforms
• Microsoft Office Software (Outlook, Excel, PowerPoint, Word, etc)
• Team player
• Thinks Strategically

Qualifications

About Interactive Avenues:

Interactive Avenues, part of Omnicom Media, is India’s largest full-service digital agency, with 800+ experts focused on driving outstanding results for more than 200 brands. Interactive Avenues is the most awarded digital agency, with 165+ awards in the last three years, and its comprehensive suite of crafts includes media, programmatic, data & analytics, eCommerce, paid search, social media, SEO, CRO, ORM, creative, website transformation, and more.

Our commitment to diversity, equity and inclusion

At Omnicom Media, we are committed to fostering a workplace where differences are valued and everyone can thrive in a culture of equality, inclusion and belonging. We believe in creating an environment that reflects the diversity of the world around us - where individuals feel empowered to bring their authentic selves to work, and where varied perspectives are respected, heard and represented. As an equal opportunity employer, we welcome talent from all backgrounds, knowing that diversity drives stronger ideas, better outcomes, and meaningful impact.