Director - Affinity Partnership

Ekincare; Mumbai; On-site; INR 2,400,000 - 4,500,000; Full time

Benefits offered by this job

Performance-based incentives

ESOPs

Medical benefits

Job summary

Ekincare is seeking a dynamic Director – Affinity Partnerships to lead our push across BFSI, insurance, fintech, and consumer ecosystems. This strategic role owns the full affinity partnership lifecycle, from identifying deals to launching programs and scaling recurring revenue on Ekincare's health-tech platform.

You will drive embedded healthcare propositions and lead a multi-stakeholder effort spanning Product, Marketing, Operations, Finance, Legal, and Customer Success to ensure successful

Qualifications

• MBA / PGDM or equivalent practical experience.
• 9–12 years specifically in Affinity Partnerships / Affinity Business in BFSI, Insurance, Insurtech, or Fintech ecosystems.
• Ownership of an affinity book of business with banks, NBFCs, fintechs, e-commerce, and consumer brands.
• Experience with licensing, partner onboarding, and compliance-led partnership structures.
• Strong commercial acumen— deal structuring, contracts, revenue-sharing.

Responsibilities

• Lead ekincare's Affinity Partnerships function and drive partnership-led growth.
• Identify, evaluate, negotiate, and close strategic partnerships across BFSI, insurance, fintech, consumer, loyalty, and membership ecosystems.
• Develop and launch bundled healthcare and wellness offerings including OPD, preventive care, wellness programs, and subscriptions.
• Own end-to-end deal structuring — negotiations, agreements, pricing, and revenue-sharing frameworks.
• Drive recurring revenue growth through partner acquisition, renewals, account expansion, upselling, and wallet-share growth.
• Build and maintain executive-level relationships with key partners and internal stakeholders.

Skills

Stakeholder management

Deal negotiation

Strategic partnerships

Leadership

CXO engagement

Education

MBA/PGDM

Job description

We're looking for adynamic, revenue-driven Director – Affinity Partnerships to lead ekincare'spush across BFSI, insurance, fintech, and consumer ecosystems. This is astrategic, high-visibility role: full ownership of the affinity partnershiplifecycle, from identifying and structuring deals to launching programs andscaling recurring revenue — backed by ekincare's health-tech platform.

Position

Director – Affinity Partnerships

Location

Reporting to

Head of Partnerships

Function

Affinity Partnerships / Strategic Alliances

About the Role

Driveaffinity-led growth by building strategic partnerships with insurers, banks,NBFCs, fintechs, consumer brands, marketplaces, membership organizations, andloyalty platforms. Own the complete partnership lifecycle — from opportunityidentification and commercial structuring to program launch, adoption, andrevenue scale-up. Act as the bridge between partner organizations and internalstakeholders to ensure seamless execution.

Leadthe development of embedded healthcare and wellness propositions — OPDbenefits, preventive healthcare programs, wellness subscriptions,teleconsultation offerings — that strengthen partner value propositions whilegenerating recurring revenue for ekincare.

Requirements

What You'll Do

• Lead ekincare's Affinity Partnerships function and drive partnership-led business growth
• Identify, evaluate,negotiate, and close strategic partnerships across BFSI, insurance, fintech,consumer, loyalty, and membership ecosystems
• Develop and launchbundled healthcare and wellness offerings including OPD, preventive care,wellness programs, and subscriptions
• Own end-to-end dealstructuring — commercial negotiations, partnership agreements, pricing, andrevenue-sharing frameworks
• Drive recurring revenuegrowth through partner acquisition, renewals, account expansion, upselling, andwallet-share growth
• Build and maintainexecutive-level relationships with key partners and internal stakeholders
• Manage partneronboarding end-to-end — including licensing/compliance requirements, systemintegration, and operational readiness
• Collaboratecross-functionally with Product, Marketing, Operations, Finance, Legal, andCustomer Success to ensure successful execution
• Monitor partnershipperformance, revenue contribution, adoption metrics, and overall businessimpact
• Represent ekincare atindustry events, conferences, and partner forums
• Own quarterly revenue,partnership, and growth objectives defined under organizational OKRs

What We're Looking For

• MBA / PGDM (Marketing,Finance, or Sales) or equivalent practical experience
• 9–12 years specificallyin Affinity Partnerships / Affinity Business — within BFSI, Insurance,Insurtech, or Fintech ecosystems; candidates from a pure generalist StrategicAlliances or BD background without direct affinity partnership ownership willnot be considered
• Demonstrated ownershipof an affinity book of business — sourcing, structuring, and scalingembedded/co-branded product partnerships with banks, NBFCs, fintechs,e-commerce, and consumer brands, with clear premium/revenue attribution
• Hands-on experience withcorporate agent licensing, partner on-boarding (online/system-integration andoffline/traditional channels), and compliance-led partnership structures
• Strong commercial acumen— experience in deal structuring, contract negotiation, and revenue-sharingmodels
• Ability to engage andinfluence CXO-level stakeholders across partner and internal organizations
• Experience managinglarge, multi-stakeholder key accounts end-to-end, includingcollections/portfolio health where applicable
• Prior exposure to healthinsurance, embedded health benefits, or health-tech partnerships is a strongplus
• Team leadership ormentoring experience preferred; comfortable building a function from the groundup
• Excellent communication,analytical, negotiation, and problem-solving skills
• Be part of ahigh-growth, Series B-funded startup with patented technology
• Work at the forefront ofhealth-tech innovation, trusted by 1000+ companies
• Attractive compensationwith performance-based incentives and ESOPs
• 360-degree appraisalprocess and direct exposure to top management
• Comprehensive medicalbenefits, plus fitness perks (Gym, Yoga, Zumba, and more)