Manager - Brand ops & Media Planning

Prismatix; Gurugram District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Prismatix in India seeks an Operations Manager / Media Planner who blends strategic foresight with hands-on programmatic execution. You will design data-driven media plans, map inventory, configure DSP/SSP setups, and optimize campaigns daily to hit KPI targets.

Strong Excel skills and familiarity with DV360, The Trade Desk and Amazon DSP, plus meticulous attention to detail, are essential for success in this role.

Qualifications

• 2–5+ years in Programmatic Ad Ops or Media Planning.
• Proficiency in major DSPs (e.g., DV360, TTD, Amazon DSP) and SSPs.
• High proficiency in Excel/Google Sheets (Pivot tables, VLOOKUPs).
• Understanding of ad tags (VASP/VPAID), DCM, and attribution modeling.

Responsibilities

• Plan architecture: Develop comprehensive media plans with deliverables, flight dates, and budgets.
• Audience design: Build sophisticated audience segments based on client briefs and data.
• Inventory mapping: Identify pools and supply sources to meet KPI requirements.
• DSP/SSP orchestration: End-to-end setup within DSPs/SSPs and PMP/PG deals.
• Technical implementation: Pixel placement, tracking parameters, and creative QA.
• Daily maintenance and optimization: Track pacing and adjust bids to maximize ROI.
• Reporting & insights: Produce End of Campaign reports with actionable analysis.

Skills

Audience design

Plan architecture

Inventory mapping

DSP/SSP orchestration

PMP management

Technical implementation

Optimization analytics

Reporting & insights

Excel/Google Sheets

Attention to detail

Tools

DV360

The Trade Desk

Amazon DSP

Excel/Sheets

Job description

Job Description: Operations Manager & Media Planner

This role is a unique hybrid of strategic foresight and technical execution. We are looking for a precision-oriented professional who can bridge the gap between high-level media planning and the "nuts and bolts" of programmatic execution.

The ideal candidate doesn't just pull levers in a DSP; they understand the why behind the strategy and can translate a media plan into a high-performing reality.

Role Overview

• Position: Operations Manager / Media Planner
• Focus: End-to-end Programmatic execution, Media Strategy, and Performance Analytics.
• Goal: To design data-driven media plans and ensure flawless technical execution across all digital platforms.
• Experience Level: 2years - 5years in media planning/programmatic advertising.

Key Responsibilities

• Plan Architecture: Develop comprehensive media plans, defining clear deliverables, flight dates, and budget allocations.
• Audience Design: Build sophisticated audience segments and ad cohorts based on client briefs and historical data.
• Inventory Mapping: Identify the best "pools" and supply sources to meet specific KPI requirements.

2. Ad Operations & Campaign Management

• DSP/SSP Orchestration: Handle end-to-end setup within Demand Side Platforms (DSPs) and Supply Side Platforms (SSPs).
• PMP Management: Negotiate and execute Private Marketplace (PMP) deals and Programmatic Guaranteed (PG) setups.
• Technical Implementation: Oversee pixel placement, tracking parameters, and creative QA.

3. Optimization & Analytics

• Daily Maintenance: Maintain daily campaign trackers to ensure pacing and performance are on target.
• Active Optimization: Perform daily bid adjustments, site-list scrubbing, and frequency capping tweaks to maximize ROI.
• Reporting & Insights: Generate "End of Campaign" (EOC) reports that go beyond the numbers to provide actionable creative and performance analysis.

Required Skills & Experience

Category

Requirements

Experience

2–3+ years in Programmatic Ad Ops or Media Planning.

Platforms

Proficiency in major DSPs (e.g., DV360, TTD, Amazon DSP) and SSPs.

Analytical

High proficiency in Excel/Google Sheets (Pivot tables, VLOOKUPs are a must).

Technical

Understanding of ad tags (VASP/VPAID), DCM, and attribution modeling.

Soft Skills

Extreme attention to detail and the ability to manage multiple "moving parts" simultaneously.

What Success Looks Like

"A successful candidate will ensure that no budget is left unspent, no KPI is left unoptimized, and every media plan is backed by a logical, data-driven audience cohort."