Digital & Performance Marketing Specialist

Apx Global Media; Mumbai; On-site; INR 400,000 - 700,000; Full time

Job summary

Apx Global Media, a Mumbai-based branding and digital marketing agency, seeks a Digital & Performance Marketing Specialist to independently plan, execute, and optimize campaigns across Meta Ads and Google Ads while growing organic social presence.

You will collaborate with internal creative teams, write promotional content, and coordinate day-to-day with assigned clients. This execution-focused role requires ownership of campaigns and data-driven decision making.

Qualifications

• 1–3 years of relevant experience in digital marketing.
• Strong hands-on knowledge of Meta Ads Manager and Google Ads.
• Good understanding of organic social media marketing.
• Strong content writing, copywriting, and video scriptwriting skills.
• Ability to plan, execute, and optimize campaigns independently.
• Knowledge of GA4, GTM, and conversion tracking.
• Strong analytical skills with Google Sheets/Excel and reporting.
• Excellent written and verbal communication.
• Coordinate with creative teams and manage client communication.
• Time management, multitasking, and reliability.
• Degree in Marketing/Advertising or related field preferred.

Responsibilities

• Independently plan, execute, monitor, and optimize paid advertising campaigns.
• Plan organic social media strategies and content calendars.
• Write captions, ad copies, and video scripts for campaigns.
• Coordinate with designers, editors, and social teams to deliver assets.
• Manage day-to-day client communication and expectations.
• Track performance, prepare weekly/monthly reports, and derive insights.

Skills

Meta Ads

Google Ads

Organic Social

Content Writing

Analytics & Reporting

Client Coordination

Communication Skills

GA4 / GTM

Education

Marketing/Advertising related degree

Tools

GA4

Google Analytics

Google Tag Manager

Meta Business Suite

Excel/Sheets

Job description

Apx Global Media is a creative branding and digital marketing agency specializing in brand strategy, social media management, performance marketing, content creation, design, and public relations.

With operations in Mumbai, India, and the UAE, we work with clients across diverse industries to strengthen their digital presence, increase audience engagement, and drive measurable business growth.

We offer a fast-paced, collaborative environment where creativity, strategic thinking, accountability, and performance are valued.

Role Description

Company Description

Apx Global Media is a creative branding and digital marketing agency specializing in brand strategy, social media management, performance marketing, content creation, design, and public relations.

With operations in Mumbai, India, and the UAE, we work with clients across diverse industries to strengthen their digital presence, increase audience engagement, and drive measurable business growth.

We offer a fast-paced, collaborative environment where creativity, strategic thinking, accountability, and performance are valued.

Role Description

We are looking for a Digital & Performance Marketing Specialist who can independently plan, execute, manage, and optimize digital marketing campaigns while contributing to organic social media growth and content strategy.

The ideal candidate should have hands-on experience in paid advertising, organic social media marketing, content writing, scriptwriting, analytics, and client coordination.

This is an execution-focused role requiring someone who can take complete ownership of assigned performance marketing activities, work closely with internal creative teams, and manage day-to-day communication with assigned clients.

Key Responsibilities

1. Performance Marketing & Paid Advertising

• Independently plan, execute, monitor, and optimize advertising campaigns across Meta Ads, Google Ads, and other relevant digital platforms.
• Manage lead generation, traffic, awareness, engagement, and conversion campaigns.
• Handle campaign budgets, audience targeting, bidding strategies, placements, and optimization.
• Conduct A/B testing of ad creatives, audiences, messaging, and campaign strategies.
• Monitor performance metrics including ROI, ROAS, CPL, CPC, CTR, CPA, and conversion rates.
• Implement and monitor conversion tracking, pixels, and analytics tools.
• Prepare campaign performance reports and recommend improvements based on data.
• Take ownership of campaign execution and performance without requiring additional operational support.

2. Digital Marketing & Organic Social Media

• Plan and implement organic social media strategies for Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
• Develop strategies to improve organic reach, engagement, follower growth, and brand visibility.
• Research social media trends, audience preferences, competitor activities, and platform updates.
• Contribute to monthly content calendars and social media campaign planning.
• Monitor organic content performance and recommend improvements.
• Align organic content strategies with paid advertising objectives and overall brand positioning.

3. Content Writing & Creative Strategy

• Write engaging social media captions, advertising copies, headlines, and promotional content.
• Develop creative concepts and scripts for Instagram Reels, digital advertisements, and other video content.
• Write conversion-focused ad copies with effective calls to action.
• Brainstorm campaign concepts, content ideas, and creative approaches based on client objectives.
• Prepare creative briefs for graphic designers, video editors, and social media teams.
• Review content and creatives for accuracy, quality, and brand consistency.

4. Team Coordination & Execution

• Coordinate closely with graphic designers, video editors, social media managers, and other internal teams.
• Communicate campaign requirements, creative briefs, deadlines, and feedback clearly.
• Follow up on assigned deliverables to ensure timely campaign execution.
• Coordinate content approvals, revisions, and campaign launches.
• Manage multiple campaigns and client requirements simultaneously.

5. Client Servicing & Account Management

• Handle day-to-day communication and coordination with assigned clients.
• Understand client business objectives, marketing requirements, and campaign expectations.
• Participate in client meetings, discussions, and campaign planning sessions.
• Present campaign performance reports, updates, and recommendations.
• Coordinate client feedback and approvals with the internal team.
• Maintain strong professional relationships and ensure timely delivery of assigned responsibilities.

6. Analytics, Reporting & Research

• Conduct competitor analysis, market research, and target audience research.
• Track paid and organic marketing performance using analytics and reporting tools.
• Prepare weekly and monthly performance reports.
• Identify opportunities to improve campaign efficiency, lead quality, engagement, and conversions.
• Use data to recommend improvements to digital marketing strategies.

Required Skills & Qualifications

• 1–3 years of relevant experience in digital marketing, performance marketing, or a digital marketing agency.
• Strong hands-on knowledge of Meta Ads Manager and Google Ads.
• Good understanding of organic social media marketing and platform algorithms.
• Strong content writing, copywriting, and video scriptwriting skills.
• Experience in planning, executing, and optimizing digital advertising campaigns independently.
• Knowledge of Meta Business Suite, Google Analytics (GA4), Google Tag Manager, and conversion tracking.
• Strong analytical skills with proficiency in Google Sheets, Excel, and reporting dashboards.
• Excellent written and verbal communication skills.
• Ability to coordinate with creative teams and handle assigned client communication.
• Strong time management, attention to detail, and multitasking abilities.
• A degree in Marketing, Advertising, Business, Mass Communication, or a related field is preferred.

Ideal Candidate

We are looking for a proactive, creative, and results-driven professional who can:

• Independently manage paid advertising campaigns from setup to optimization and reporting.
• Understand both paid performance marketing and organic social media growth.
• Write effective captions, advertising copies, and video scripts.
• Coordinate efficiently with graphic design, video editing, and social media teams.
• Manage assigned client communication and ensure smooth execution of deliverables.
• Take ownership of responsibilities, meet deadlines, and contribute to measurable client results.

Work Location: Lower Parel, Mumbai (Work From Office)

• Employment Type: Full-Time
• Working Days: Monday to Saturday (9 am to 6 pm)