Digital Media Leader

Zepcruit; Mumbai; On-site; INR 4,500,000 - 7,000,000; Full time

Job summary

Zepcruit in Mumbai invites an experienced Digital Media Leader to drive strategy and execution in media monitoring and digital engagement.

You will oversee analytics, digital campaigns, and cross‑functional teams to strengthen brand visibility and deliver measurable client impact.

The role demands 10+ years in digital media leadership, a track record of ROI improvement, and certifications in Google Analytics, Brandwatch, Meltwater, or HubSpot.

Qualifications

• Bachelor’s degree in Mass Communication, Journalism, Marketing, or Business Administration.
• Master’s in Digital Marketing or MBA in Marketing/Strategy preferred.
• Certifications in Google Analytics, SEO/SEM, Meltwater, Brandwatch, HubSpot or equivalent.
• 10+ years in digital media, analytics, or communications leadership.

Responsibilities

• Develop and implement digital media strategies aligned with business goals.
• Monitor brand mentions, sentiment, and competitor activity using tools.
• Lead social media presence across LinkedIn, Twitter, Instagram, Facebook with measurable ROI.
• Oversee creation of content and digital campaigns.
• Deliver reports, insights, and recommendations to clients and senior management.
• Mentor analysts and digital executives to build a high-performance culture.
• Manage crisis communications to protect brand reputation.

Skills

Analytical mindset

Communication skills

Campaign ROI improvement

Cross-functional leadership

Education

Bachelor's degree in Mass Communication/Journalism/Marketing/Business Administration

Master's in Digital Marketing / MBA in Marketing or Strategy

Tools

Meltwater

Brandwatch

Talkwalker

Google Analytics

SEO/SEM

HubSpot

Job description

Job Description:

Job Description – Digital Media Leader

Position: Digital Media Leader

Location: Mumbai (or as per company HQ)

Industry: Media Monitoring / Digital Analytics

Experience: 10+ years in digital media, analytics, or communications leadership

Role Overview

We are seeking a Digital Media Leader to drive strategy, execution, and innovation in our media monitoring and digital engagement operations. The role requires expertise in media analytics, digital campaigns, and team leadership to strengthen brand visibility and client impact.

Key Responsibilities

• Digital Strategy Development: Build and execute digital media strategies aligned with business goals.
• Media Monitoring & Insights: Track brand mentions, sentiment, and competitor activity using advanced tools (Meltwater, Brandwatch, Talkwalker).
• Social Media Leadership: Manage presence across LinkedIn, Twitter, Instagram, and Facebook, driving measurable ROI.
• Content & Campaign Management: Oversee creation of impactful content and digital campaigns.
• Client & Stakeholder Engagement: Deliver reports, insights, and recommendations to clients and senior management.
• Team Leadership: Mentor analysts and digital executives, fostering a high‑performance culture.
• Crisis Communication: Manage digital narratives during sensitive events to protect brand reputation.

Qualifications

Education: Bachelor’s in Mass Communication, Journalism, Marketing, or Business Administration.

Preferred: Master’s in Digital Marketing / MBA in Marketing or Strategy.

Certifications: Google Analytics, SEO/SEM, Meltwater, Brandwatch, HubSpot, or equivalent.

Desired Skills

Strong analytical mindset with ability to interpret large datasets.

Excellent communication and presentation skills.

Proven track record in digital campaign success and ROI improvement.

Ability to lead cross‑functional teams and manage multiple projects.