Group Head - Biddable Media

Publicis Groupe ANZ; Mumbai; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Performics India, a Publicis Groupe company, in Mumbai seeks a senior digital marketing leader to guide client strategy and growth. You will partner with clients and internal teams to translate data into actionable plans.

Responsibilities include leading media planning across Paid, Commerce, and Analytics; building KPI projections; and driving cross-platform integration while mentoring teams and optimizing processes.

Qualifications

• 6+ years of experience in a digital marketing, media, or consulting role.
• Proficiency in digital marketing platforms (Paid Media, Analytics, etc.).
• Advanced skills in Excel and PowerPoint.

Responsibilities

• Create review decks for internal and external stakeholders.
• Provide strategic insights and media recommendations that align with client goals.
• Identify and pitch business growth opportunities and new platforms for scaling.
• Lead Annual Media Planning and build integrated strategies across Paid, Commerce, and Analytics.
• Oversee cross-practice integration (SEM & SEO, Paid & Commerce, Analytics).
• Build brand strategies including AOP, content strategy.
• Lead Monthly & Quarterly Business Reviews (MBR & QBR).
• Develop KPI projections and lead analytical insights.
• Master and operate on multiple platforms like Google, Meta etc.
• Drive automation of internal processes and adopt new betas to stay ahead.
• Lead or collaborate on client asset creation and financial tracking.

Skills

Excel

PowerPoint

Tools

Digital Marketing Platforms

Job description

Company description

Performics India, a Publicis Groupe company, is one of the oldest and largest Digital Marketing firms in India. We specialize in data driven marketing, covering a spectrum of solutions across paid marketing, performance content (SEO), media planning, programmatic and data science & analytics; supported by their in-house capabilities on technology and creative.

We are currently driving digital solutions for some of the largest Indian and International brands. Our client roster includes some of the biggest brands across verticals ranging from BFSI, FMCG, Media & Entertainment, etc. The employee strength across 3 locations in India is around 700+ digital marketeers. We are catering to end to end digital marketing solutions for premium brands in the country.

Overview

Key Responsibilities:

• Create review decks for internal and external stakeholders.
• Provide strategic insights and media recommendations that align with client goals.
• Identify and pitch business growth opportunities and new platforms for scaling.
• Lead Annual Media Planning and build integrated strategies across Paid, Commerce, and Analytics.
• Oversee cross-practice integration (SEM & SEO, Paid & Commerce, Analytics).
• Build brand strategies including AOP, content strategy.
• Lead Monthly & Quarterly Business Reviews (MBR & QBR).
• Develop KPI projections and lead analytical insights.
• Master and operate on multiple platforms like Google, Meta etc.
• Drive automation of internal processes and adopt new betas to stay ahead.
• Lead or collaborate on client asset creation and financial tracking.

Qualifications

Soft Skills & Leadership Expectations:

• Demonstrate effective communication and stakeholder management (internal and client-side).
• Provide team leadership, including conflict resolution, career pathing, and emotional intelligence.
• Make sound decisions to support clients and internal teams.
• Delegate tasks effectively while ensuring timely delivery.
• Build and support a positive client experience focused on retention and strategic partnership.
• Actively represent the team in high-level discussions.
• Lead performance reviews and encourage team-wide cultural growth.
• Solve roadblocks proactively and support virtual team management.
• Participate in thought leadership.
• Guide team members in transitioning from managers to leaders.

Additional information

Requirements:

• 6+ years of experience in a digital marketing, media, or consulting role.
• Proficiency in digital marketing platforms (Paid Media, Analytics, etc.).
• Advanced skills in Excel and PowerPoint.
• Experience in cross-functional and cross-platform strategy development.
• Proven experience in managing teams and client relationships.
• Strong analytical mindset and the ability to translate data into actionable insights.