Digital Media Leader

Zepcruit; Goregaon; On-site; INR 2,600,000 - 4,200,000; Full time

Job summary

Zepcruit in Mumbai is seeking a Digital Media Leader with 10+ years of experience to shape strategy, drive campaigns, and lead a analytics-driven media team. This role focuses on driving measurable results, optimizing campaigns, and guiding client engagements.

You will oversee social channels, monitor brand sentiment, deliver client insights, and mentor analysts while safeguarding the brand during crises. Familiarity with Meltwater, Brandwatch, and Google Analytics is valued.

Qualifications

• Bachelor’s degree in Mass Communication, Journalism, Marketing, or Business Administration.
• Master’s in Digital Marketing / MBA in Marketing or Strategy preferred.
• Certifications in Google Analytics, SEO/SEM, Meltwater, Brandwatch, HubSpot or equivalents preferred.

Responsibilities

• Develop and execute digital media strategies aligned with business goals.
• Track brand mentions, sentiment, and competitor activity using media analytics tools.
• Lead social media presence across LinkedIn, Twitter, Instagram, and Facebook.
• Oversee creation of impactful content and digital campaigns.
• Deliver reports, insights, and recommendations to clients and senior management.
• Mentor analysts and digital executives, fostering a high-performance culture.
• Manage crises and digital narratives to protect brand reputation.

Skills

Digital strategy

Media analytics

Team leadership

Crisis communication

Content management

Campaign management

Stakeholder engagement

Education

Bachelor’s in Mass Communication

Bachelor’s in Journalism

Bachelor’s in Marketing

MBA in Marketing/Strategy

Master’s in Digital Marketing

Job description

Job Description - Digital Media Leader

Location: Mumbai (or as per company HQ)

Experience: 10+ years in digital media, analytics, or communications leadership

We are seeking a Digital Media Leader to drive strategy, execution, and innovation in our media monitoring and digital engagement operations. The role requires expertise in media analytics, digital campaigns, and team leadership to strengthen brand visibility and client impact.

• Digital Strategy Development: Build and execute digital media strategies aligned with business goals.
• Media Monitoring & Insights: Track brand mentions, sentiment, and competitor activity using advanced tools (Meltwater, Brandwatch, Talkwalker).
• Social Media Leadership: Manage presence across LinkedIn, Twitter, Instagram, and Facebook, driving measurable ROI.
• Content & Campaign Management: Oversee creation of impactful content and digital campaigns.
• Client & Stakeholder Engagement: Deliver reports, insights, and recommendations to clients and senior management.
• Team Leadership: Mentor analysts and digital executives, fostering a high-performance culture.
• Crisis Communication: Manage digital narratives during sensitive events to protect brand reputation.
• Education: Bachelor’s in Mass Communication, Journalism, Marketing, or Business Administration.
• Preferred: Master’s in Digital Marketing / MBA in Marketing or Strategy.
• Certifications: Google Analytics, SEO/SEM, Meltwater, Brandwatch, HubSpot, or equivalent.

Desired Skills

• Strong analytical mindset with ability to interpret large datasets.
• Excellent communication and presentation skills.
• Proven track record in digital campaign success and ROI improvement.
• Ability to lead cross-functional teams and manage multiple projects.