Digital Marketing Team Lead

Cybersolutionindia; Mohali; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Cybersolutionindia is seeking a Digital Marketing Team Lead in Mohali to drive inbound sales and manage relationships with international clients. You will handle B2B software/SaaS sales, lead generation, and comprehensive digital marketing activities.

The role requires strong English communication, proven experience with international clients, and the ability to coordinate with cross-functional teams to ensure customer success.

Qualifications

• 3–8 years of experience in Digital Marketing or SaaS/Software Sales.
• Experience handling international clients preferred.
• Excellent spoken and written English.

Responsibilities

• Manage inbound leads from international markets and convert them.
• Engage prospects via email, phone, and online meetings.
• Understand customer requirements and conduct product demos.
• Prepare proposals, negotiate terms, and close sales.
• Maintain relationships with international clients and identify upsell opportunities.
• Coordinate with Product, Implementation and Support teams to ensure satisfaction.
• Monitor CRM data, pipeline, and lead quality; track performance metrics.

Skills

Digital Marketing

International Sales

B2B software/SaaS sales

Lead generation

Client relationships

Communication

Tools

CRM systems

CRM tools

Job description

We are looking for a Digital Marketing Team Lead to drive inbound sales and manage relationships with our international clients.The ideal candidate should have proven experience dealing with clients outside India, excellent communication skills, and a strong understanding of B2B software/SaaS sales. The candidate should also have working knowledge of digital marketing, online advertising and lead generation.

Key Responsibilities

• Manage and convert inbound leads from international markets.
• Engage with prospects through email, phone and online meetings.
• Understand customer requirements and conduct product demonstrations.
• Prepare proposals, negotiate commercials and close sales.
• Manage and nurture long-term relationships with existing international clients.
• Identify renewal, upselling and cross-selling opportunities.
• Coordinate with Product, Implementation and Support teams to ensure customer satisfaction.
• Maintain sales pipeline and customer information in CRM.
• Monitor and improve lead conversion throughout the sales funnel.
• Work with internal teams/agencies on digital lead-generation activities.
• Have a practical understanding of Google Ads, Meta Ads, LinkedIn Ads, SEO, GA4 and conversion tracking.
• Monitor lead quality and campaign performance and provide inputs for improvement.
• Track key metrics such as CPL, conversion rate, CAC and ROAS.

Requirements

• 3–8 years of experience in Digital Marketing, International Sales, Inside Sales, SaaS/Software Sales, Business Development or Client Success.
• Proven experience handling international clients, preferably from the USA, Canada, UK, Australia or Middle East.
• Excellent spoken and written English.
• Strong presentation, negotiation and follow-up skills.
• Experience selling or managing B2B software/SaaS/ERP products will be preferred.
• Good working knowledge of CRM systems.
• Practical understanding of digital marketing and online advertising.
• Comfortable working with international time zones.
• Self-driven, customer-focused and target-oriented.