Digital Marketing Strategist

Stone Sculpteur; New Delhi; On-site; INR 425,000 - 480,000; Full time

Benefits offered by this job

Laptop provided

Mobile phone provided

SIM card

Job summary

STONE SCULPTEUR is seeking a Digital Marketing Strategist to plan, execute and optimize campaigns that build brand awareness and generate leads across global markets. You will manage multi-channel marketing, social media calendars, and AI-assisted content creation, collaborating with design, sales, and operations teams.

You will research industry trends, refine tactics with data insights, and support product launches and export initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business or related field or equivalent experience.
• 1–3 years hands-on digital marketing strategy and online brand positioning.
• Experience with social media management, content planning and audience engagement.
• Skillful use of AI tools for research, content creation, webpages and campaigns.
• Knowledge of SEO/SEM fundamentals and email marketing basics.

Responsibilities

• Plan, execute, and optimize multi-channel marketing campaigns for global markets.
• Manage social media, content calendars and lead-generation efforts across platforms.
• Coordinate with design, sales and operations to align messaging with goals.
• Research industry trends and leverage AI to improve speed and quality of execution.
• Support product launches, trade events and export initiatives with content & campaigns.

Skills

Digital Marketing Strategy

LinkedIn Outreach

Social Media Management

Content Planning

AI Tools for Content

WordPress

Email Marketing

Campaign Analysis

Education

Bachelor’s degree in Marketing/Communications

Tools

LinkedIn, LinkedIn Sales Navigator

WordPress

ChatGPT

Claude

Job description

STONE SCULPTEUR is a highly acclaimed exporter and processor of premium Indian Natural Stones - Sandstones | Granite | Marble | Limestones | Slatestones | Basalt | Porcelain Tiles | CNC Murals | Marble Partitions | Stone Sculptures | Marble Basins | Inlay Art | Stone Handicrafts.

We offer an unparalleled range of high-quality stone products for walls, internal flooring, outdoor designs, and hard landscaping applications. Envisioned to take Indian stone to every nook and corner of the Globe; we welcome you as partners in our STONE SCULPTEUR !

Employment Type: Full-Time

Industry: Architecture and Planning/Interior Design/Home Decor/Building Material/Stone Industry/Design Services

Role Description

This is a full-time, on-site role for a Digital Marketing Strategist based in New Delhi. The Digital Marketing Strategist will plan, execute, and optimize digital campaigns to build brand awareness and generate qualified leads across global markets. Day-to-day responsibilities include developing multi-channel marketing strategies, managing social media and content calendars, analyzing campaign performance, and refining tactics based on data insights. The role involves coordinating with design, sales, and operations teams to align messaging with business goals, maintaining consistent brand positioning, and supporting product launches, trade events, and export initiatives. The Digital Marketing Strategist will also research industry trends, competitor activities, and emerging platforms to identify new opportunities for growth. The person will work acrosswebsite management, AI-assisted content creation, LinkedIn outreach and lead generation, social media, email marketing and paid LinkedIn campaigns.

1. Website Management & Development

• Manage and regularly update the company website.
• Create new landing pages, service pages and campaign pages as required.
• Manage content, images, blogs and other updates on WordPress.
• Use ChatGPT, Claude and similar AI tools to create and modify webpages, including working with HTML/CSS where required.
• Generate and edit website content using AI-assisted workflows.
• Coordinate basic SEO requirements, page structure, metadata and internal linking.
• Troubleshoot routine website and WordPress issues and coordinate with technical resources where necessary.

2. LinkedIn Outreach & Lead Generation

• Manage outbound lead-generation activities using LinkedIn and LinkedIn Sales Navigator.
• Identify relevant companies, prospects and decision-makers.
• Build and maintain prospect lists.
• Plan and execute structured LinkedIn outreach.
• Use AI for prospect research, personalization and development of outreach messages.
• Track responses, leads, and follow-ups and continuously improve messaging based on results.

3. Social Media Management

• Manage the brand's LinkedIn and Instagrampresence.
• Develop and maintain the social media content calendar.
• Coordinate creation and publishing of posts, reels, carousels and other content formats.
• Write captions and supporting copy using AI where appropriate.
• Monitor engagement and performance and identify opportunities to improve content.

4. Content Planning & Publishing

• Plan and conceptualize content relevant to the brand and its target audiences.
• Develop newsletters, blogs, articles, thought-leadership content and social media content.
• Use AI tools for research, ideation, drafting, editing and repurposing content.
• Publish content across the website, LinkedIn, newsletters and other relevant channels.
• Ensure consistency in brand voice and communication.

5. LinkedIn & Email Campaigns

• Plan and execute LinkedIn advertising campaignsfor lead generation and brand building.
• Develop campaign audiences, messaging, creatives and landing-page requirements.
• Plan and execute outbound and newsletter email campaigns.
• Track campaign performance including CTR, leads, conversion rates and cost per lead.
• Analyse campaign results and recommend improvements to targeting, messaging and content.

We are specifically looking for someone who isextremely comfortable using AI tools such as ChatGPT and Claude as part of their everyday workand knows how to use AI to improve both speed and quality of execution.

Qualifications

• Candidates should possess strong 1–3 years of hands-on skills in digital marketing strategy, campaign planning, and online brand positioning.
• Candidates should possess skills in social media management, content planning, and audience engagement across key platforms likeChatGPT, Claude or similar AI tools, Instagram, Facebook, LinkedIn etc
• Candidates should possess skills in performance analysis, use of analytics tools, and data-driven optimization of campaigns, Also; using AI not simply for writing copy, but for research, content creation, webpage development, campaign planning and marketing execution .
• Candidates should possess skills in marketing communication, copywriting for ads and web pages, basic content editing, and working with WordPress .
• Candidates should possess skills in SEO/SEM fundamentals, email marketing, and familiarity with marketing automation tools, LinkedIn, LinkedIn Sales Navigator and LinkedIn Campaign Manager .
• Candidates should possess skills in collaboration with cross-functional teams, stakeholder communication, and project coordination.
• Ability to create or modify webpages using AI-assisted HTML/CSS workflows.
• Experience with email marketing and lead-generation campaigns.
• Strong written and verbal communication skills inEnglish.
• Ability to work independently, take ownership and manage multiple activities simultaneously.
• This opportunity is full time and on-site position
• 6 day working week
• A bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience, is preferred.
• Strong analytical thinking, attention to detail, and the ability to work on-site in New Delhi in a fast-paced environment are expected.
• Relevant experience in B2B or export-focused marketing, preferably within construction materials, décor, or design industries, is beneficial.
• 4.25lacs p.a Negotiable salary based on experience & industry standards plus Laptop, Mobile and SIM card