Digital Marketing / SEO Executive

WeblineIndia; Ahmedabad District; On-site; INR 500,000 - 900,000; Full time

Benefits offered by this job

5-days working

On-site international work

Creative freedom to work

Work-life balance

Festive Holidays

Paid Leaves

Monetary incentives

Referral benefits

Awards & Recognition programs

Sponsored learning & certifications

Fun events

Job summary

WeblineIndia in Ahmedabad, Gujarat, is seeking a seasoned Digital Marketing professional to drive B2B campaigns for US/European markets. You will lead SEO, PPC, content and lead generation programs, coordinating with sales and design teams for a strong online presence.

The role demands 4+ years in IT services marketing, excellent English communication, and a hands-on approach to analytics and optimization. On-site role with opportunities for international engagement.

Qualifications

• 4+ years of Digital Marketing / SEO experience in IT/Software Development Services.
• Academic background with Marketing specialization.
• Excellent written and verbal communication skills in English.
• Extensive experience in SEO, PPC, organic rankings and lead generation for software services.
• Strong understanding of analytics and reporting via GA, GSC, etc.
• Knowledge of software development services and programming languages is a plus.

Responsibilities

• Create, plan and execute integrated digital marketing campaigns to drive awareness, engagement and inquiries.
• Collaborate with Digital Head and Sales to align strategy with marketing objectives.
• Prioritize and deliver lead generation as primary KPI.
• Develop and optimize link building strategies and search rankings.
• Optimize website copy, landing pages and content for SEM.
• Conduct keyword discovery and optimization for organic search.
• Measure and report campaign performance against ROI and KPIs.
• Manage paid campaigns across Google Ads, LinkedIn Ads, Bing Ads, etc.
• Build content marketing, influencer and guest posting strategies.
• Plan and optimize content marketing and social media presence.

Skills

Digital Marketing

SEO

Lead generation

PPC

Education

Marketing specialization

Tools

Google Analytics

Google Search Console

Google Ads

LinkedIn Ads

Job description

About Us

We’re WeblineIndia ! A global software development, consulting and outsourcing company helping businesses build smarter, faster and scalable digital products since 1999. With 26+ years in the industry, 3500+ successful deliveries and clients across 25+ countries, we’ve earned a reputation for reliability and results.

Job Information

• Date Opened 01/07/2025
• Industry IT Services
• Job Type Full time
• Work Experience 04 - 08 years
• Technology Sales & Marketing
• City Ahmedabad
• Province Gujarat
• Country India
• Postal Code 380009

About Us

We’re WeblineIndia ! A global software development, consulting and outsourcing company helping businesses build smarter, faster and scalable digital products since 1999. With 26+ years in the industry, 3500+ successful deliveries and clients across 25+ countries, we’ve earned a reputation for reliability and results.

Our secret sauce?

AI + HI (Artificial + Human Intelligence). We combine deep technical expertise with human-driven thinking to craft software that doesn’t just work but wins. Whether it’s AI automation, custom development, mobile apps or cloud solutions, our 165+ professionals bring skills, precision and creativity to every build.

We’re ISO 9001 and ISO 27001 certified. So quality and security aren’t buzzwords here, they’re a standard practice. And with our proven RelySore model that helps clients save up to 50% on costs while boosting ROI, we keep global businesses ahead of the curve.

If you’re looking for a place that values skill over titles, speed over hierarchy and outcomes over excuses — this is where you’ll feel at home.

Because here’s the thing: We Grow, When You Grow.

Job Description

Key Deliverables:

• Create plan, strategy and execute integrated digital marketing campaigns for our brand and drive initiatives to generate awareness, engagement, consideration and generate enquiries.
• Works closely with the Digital head / Sales team to develop digital marketing strategy aligned to our marketing objectives by studying market insights, competition data and identifying future trends.
• Primary deliverable is Lead Generation.
• Develop, execute, monitor and optimize various Link Building Strategies and improve keyword search rankings on various search engines.
• Optimize website copy, landing pages, articles, blogs, portfolio, etc. for search engine marketing.
• Perform ongoing keyword discovery, expansion and optimization to rank higher in organic searches.
• Measure and report performance of overall digital marketing campaigns against goals (ROI and KPIs) - weekly, monthly, quarterly.
• Regularly monitor, optimize, generate leads via various Paid Ads marketing using Google Ads, LinkedIn Ads, Bing Ads, etc..
• Build effective Guest Posting, Content Marketing, Influencer marketing, etc. strategies.
• Define, monitor, execute, optimize various Content Marketing plans.
• Plan, build, execute, monitor and optimize the brand presence on various social media channels like LinkedIn, Twitter, Facebook etc.
• Manage all our digital marketing channels.
• Collaborate with designers to create a great online experience.
• Expand our content library to include other formats including video, infographics, webinars, podcasts, calculators, and tools.
• Improve conversion rate from search results to website visitors.

Requirements

Who Should Apply?

• You have a minimum 4+ years of Digital Marketing / SEO experience in IT / Software Development Services industry for US and/or European market for a software company.
• You have completed your academics with Marketing specialization.
• You have excellent written and verbal communication skills in English.
• You have extensive experience in SEO, PPC, Organic rankings, Organic search optimization, lead generation for Software Development Services.
• You have a good understanding of various software development services and programming languages like Java, Dot Net, Mobile, Python, etc..
• You have extensive experience in understanding all the metrics and understanding various report parameters in Google Analytics, Google Search Console, etc.
• You have strong foundational SEO understanding: On page, Off page, blog strategy, keyword research, content creation, content optimization, etc.
• You have strong knowledge of various ranking factors and search engine algorithms.
• You have experience in building, monitoring, optimizing, etc. various Ad campaigns in Google Ads, LinkedIn Ads.
• You are willing to go extra-mile and hustle to achieve marketing goals.
• You have excellent attention-to-detail ability and presentation skills.
• You do not have any timing constraints.

Benefits

What is in for you?

• 5-days working.
• On-site international work opportunities.
• Creative freedom to work.
• Work-life balance.
• Festive Holidays.
• Paid Leaves.
• Monetary incentives.
• Referral benefits.
• Various Awards & Recognition programs.
• Sponsored learning & certification programs.
• Fun events.
• And so much more...