Digital Marketing Manager

Matchworkers International; Delhi; Hybrid; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Ownership and direct line to senior mg

Hybrid work (2–3 days in Delhi)

International exposure

Competitive salary with performance#

Job summary

Matchworkers International is seeking a Digital Marketing Manager to own our digital channels across a portfolio of brands. You will lead paid campaigns, email marketing, and overall digital strategy, reporting to the Senior Commercial Manager and guiding one team member.

The role requires 5–8 years in digital marketing with at least 3 years of paid campaigns experience, strong English, and the ability to work from our Delhi office 2–3 days per week in a hybrid setup.

Qualifications

• 5–8 years in digital marketing, including at least 3 years running paid campaigns with budget responsibility.
• Proven lead generation results, ideally B2B.
• Hands-on experience with an email marketing platform (Brevo, Mailchimp, HubSpot).
• Experience managing at least one team member.
• Regular, practical use of AI tools in work and sound judgement about when not to trust them.
• Strong written English with data-led reporting.

Responsibilities

• Shape and execute the digital marketing strategy across multiple brands.
• Plan, launch and optimise paid campaigns on Meta, LinkedIn and Google with budgets and lead quality in mind.
• Run email marketing campaigns end to end: segmentation, sequences, copy, sending and reporting.
• Lead and develop a Social Media & Content Executive and own the content calendar.
• Manage and improve websites, landing pages and lead forms; ensure leads are routed to sales.

Skills

Digital Marketing

Paid Campaigns

Lead Generation

Team Leadership

Email Marketing

AI Tools

Tools

Brevo

Mailchimp

HubSpot

Job description

Matchworkers International is an international recruitment and workforce solutions group, with offices in Dubai, India and Europe. We connect employers across Europe with skilled workers, and we are growing a portfolio of brands within the group.

The role

We are looking for a Digital Marketing Manager to take ownership of our digital channels: paid campaigns, email marketing and digital strategy across a portfolio of brands within an international recruitment and services group. You will report to our Senior Commercial Manager and lead one team member

What you will do

• Shape and execute the digital marketing strategy across our brands, with sign-off from the Senior Commercial Manager
• Plan, launch and optimise paid campaigns on Meta, LinkedIn and Google, managing budgets against lead quality and cost per lead
• Run email marketing campaigns end to end: segmentation, sequences, copy, sending and reporting
• Lead and develop a Social Media & Content Executive, and own the content calendar
• Manage and improve our websites, landing pages and lead forms
• Make sure leads are captured, routed and followed up with our sales and recruitment teams Report weekly on spend, leads, cost per lead and what you are changing as a result
• Use AI tools daily across research, copy, creative, analysis and reporting, and help the team do the same.

What you will bring

• 5–8 years in digital marketing, including at least 3 years running paid campaigns with your own budget responsibility
• Proven lead generation results, ideally including B2B
• Hands-on experience with an email marketing platform (e.g. Brevo, Mailchimp, HubSpot)
• Experience managing at least one team member
• Regular, practical use of AI tools in your work, and good judgement about when not to trust them
• Strong written English and a clear, data-led approach to reporting
• Able to work from our Delhi office 2–3 days per week

Strong advantage

• WordPress: editing pages, landing pages and plugins without a developer
• Experience marketing to audiences outside India, particularly Europe or the Middle East
• Basic SEO and Google Analytic

What we offer

• A role with real ownership and a direct line to senior management
• Hybrid working (2–3 office days per week in Delhi)
• Exposure to international markets and a growing group of brands
• Competitive salary, with a performance-linked component after probation.