Digital Marketing Specialist/Social Media Manger

Career Vidya Edu Tech; Sector 10; Sur place; INR 800 000 - 2 000 000; Plein temps

Avantages offerts par ce poste

Competitive salary based on experience

Performance-based incentives andgrowth

Professional development opportunities

Collaborative and growth-oriented work

Opportunity to work on innovative EdTe

Career advancement opportunities

Résumé du poste

Career Vidya Edu Tech is seeking a results-oriented marketing lead to drive lead generation, brand building, and growth across digital channels in the Indian EdTech space.

You will develop content strategies, optimise websites for SEO and UX, and lead social media campaigns to improve traffic, engagement, and conversions.

Qualifications

• Experience in EdTech, e-learning, or related industry.
• Proven ability to improve website traffic, leads, and brand visibility.
• Experience conducting competitor research and comprehensive digital audits.
• Ability to independently develop and implement marketing strategies.

Responsabilités

• Lead generation strategies via website, organic traffic, landing pages, and digital campaigns.
• Brand management: build identity, positioning, USPs, credibility.
• Research competitors to identify growth opportunities.
• Audit and optimise website for SEO, UX, performance and conversions.
• Audit social media; develop platform-specific strategies.
• Plan content calendars, brand storytelling, campaigns and conversion content.
• Conduct SEO and growth efforts to boost organic traffic.
• Improve navigation and UX to boost enquiry conversions.
• Monitor analytics on traffic, leads, conversion, engagement, and campaigns.

Connaissances

Lead generation

Brand management

Competitive analysis

SEO

Content strategy

Digital campaigns

Website audit

Analytics & reporting

UX improvement

Outils

SEO tools

Social media tools

Web analytics tools

Description du poste

Role & responsibilities

• Lead Generation: Develop strategies to generate quality leads through the company website, organic traffic, landing pages, and digital campaigns.
• Brand Management & Building: Build a strong brand identity, define brand positioning, establish USPs, and improve brand awareness and credibility.
• Competitor Analysis: Research and analyse competing EdTech brands, their marketing strategies, websites, content, and lead-generation techniques to identify growth opportunities.
• Website Audit & Optimisation: Audit the company website for SEO, content quality, user experience, navigation, performance, and conversion opportunities.
• Social Media Audit: Evaluate social media platforms to identify gaps in branding, content, engagement, reach, and overall performance.
• Social Media Strategy: Develop and execute platform-specific strategies for LinkedIn, Instagram, Facebook, YouTube, and other relevant channels.
• Content Strategy: Plan content calendars, brand storytelling, educational content, campaigns, and conversion-focused content.
• SEO & Organic Growth: Conduct keyword research, optimise website content, improve search visibility, and increase organic traffic.
• Website Navigation & UX: Improve website structure, user journeys, enquiry forms, calls to action (CTAs), and landing pages to enhance lead conversion.
• Analytics & Reporting: Monitor website traffic, lead quality, conversion rates, engagement, and campaign performance to make data-driven decisions.

Preferred candidate profile

• Experience in EdTech, e-learning, education, or a related industry.
• Proven ability to improve website traffic, lead generation, and brand visibility.
• Experience conducting competitor research and comprehensive digital audits.
• Ability to independently develop and implement marketing strategies.
• A performance-driven mindset focused on measurable business growth.

Perks and benefits

• Competitive salary based on experience and skills.
• Performance-based incentives and growth opportunities.
• Professional development and continuous learning opportunities.
• Collaborative and growth-oriented work environment.
• Opportunity to work on innovative campaigns in the EdTech industry.
• Career advancement opportunities based on performance and contribution.

Key Performance Indicator

• Growth in website-generated leads and lead conversion rates.
• Improvement in organic traffic and search engine visibility.
• Increase in brand awareness, social media reach, and engagement.
• Improvements in website user experience and enquiry conversions.
• Successful execution of competitor-driven brand and content strategies.