Sr Digital Marketing Specialist

Uhomes; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Uhomes is seeking a strategic digital marketing professional to drive integrated campaigns across channels. You will boost brand awareness, website traffic, and lead generation while optimizing spend and conversions.

The role requires 2+ years of hands-on digital marketing experience across multiple platforms, strong analytical skills, and the ability to manage projects and stakeholders effectively. Preference for real estate or marketplace sector experience.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Minimum 2 years of hands-on digital marketing and multi-platform social media operations.
• Strong understanding of mainstream social media platforms, content strategy, performance marketing, and lead generation.
• Experience managing marketing projects independently; prior team management experience is preferred.
• Preference for candidates with experience in student accommodation, rental, property leasing, real estate, or marketplace industry.
• Strong analytical skills with proficiency in Google Analytics and other digital marketing tools.
• Excellent communication, project management, and stakeholder management skills.

Responsibilities

• Develop and execute integrated digital marketing strategies to increase brand awareness, website traffic, lead generation, and conversions.
• Manage multi-platform social media operations, including content planning, publishing, community engagement, and performance optimization.
• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms.
• Monitor campaign performance using analytics tools and optimize marketing spend to maximize ROI.
• Collaborate with internal teams and external partners to ensure timely execution of marketing initiatives.
• Analyze marketing data and prepare performance reports with actionable insights.
• Stay updated on digital marketing trends, platform updates, and industry best practices.

Skills

Digital marketing

Social media management

Campaign optimization

Data analysis

Lead generation

Project management

Communication

Stakeholder management

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Facebook Ads Manager

LinkedIn Ads

Job description

Role Overview

The ideal candidate is a strategic thinker with a strong execution mindset who combines creativity with data-driven decision-making. Rather than simply managing campaigns, they should demonstrate measurable business impact through improved lead generation, optimized marketing spend, higher conversion rates, and sustainable brand growth.

Key Responsibilities

• Develop and execute integrated digital marketing strategies to increase brand awareness, website traffic, lead generation, and conversions.
• Manage multi-platform social media operations, including content planning, publishing, community engagement, and performance optimization.
• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn, and other relevant platforms.
• Monitor campaign performance using analytics tools and optimize marketing spend to maximize ROI.
• Collaborate with internal teams and external partners to ensure timely execution of marketing initiatives.
• Analyze marketing data and prepare performance reports with actionable insights.
• Stay updated on digital marketing trends, platform updates, and industry best practices.

Required Qualifications

• Bachelors degree in Marketing, Business, Communications, or a related field.
• Minimum 2 years of hands-on experience in digital marketing and multi-platform social media operations.
• Strong understanding of mainstream social media platforms, content strategy, performance marketing, and lead generation.
• Experience managing marketing projects independently; prior team management experience is preferred.
• Preference for candidates with experience in the student accommodation, rental, property leasing, real estate, or marketplace industry.
• Strong analytical skills with proficiency in Google Analytics and other digital marketing tools.
• Excellent communication, project management, and stakeholder management skills.

Preferred Requirements

• Experience in the student accommodation, real estate, rental, property leasing, education, or marketplace industry.
• Experience leading or mentoring marketing team members.
• Knowledge of SEO, SEM, marketing automation, CRM systems, and conversion rate optimization (CRO).
• Familiarity with Canva, Adobe Creative Suite, or other content creation tools.