Digital Marketing Specialist (Senior)

MindLabs Systems Pvt Ltd; Ernakulam; On-site; Confidential; Full time

Job summary

MindLabs Systems Pvt Ltd is seeking an experienced Digital Marketing Specialist (Senior) to lead our online presence, drive campaigns, and expand our brand across digital platforms.

You will oversee strategies, manage a team, optimize budgets, and analyze ROI to continuously improve performance. The role requires proven campaign success, leadership, and a strong background in SEO/SEM and marketing automation.

Qualifications

• 4+ years of experience in digital marketing.
• Strong leadership and project management skills.
• Deep understanding of analytics, SEO, PPC, and marketing automation.
• Bachelor’s or Master’s in Marketing, Digital Media, or related field.

Responsibilities

• Develop and oversee comprehensive digital marketing strategies.
• Manage a team of digital marketers and content creators.
• Allocate and manage budgets across platforms.
• Analyze KPIs, campaign ROI, and suggest optimization strategies.
• Coordinate with internal teams and external vendors.
• Lead SEO, SEM, email marketing, and paid advertising efforts.
• Drive lead generation and customer engagement.
• Manage brand presence across digital channels.

Skills

Digital marketing

Leadership

Analytics

SEO/SEM

Campaign management

Budget management

Education

Bachelor's or Master's in Marketing

Tools

Google Analytics

Google Ads

Marketing automation

Job description

We0re looking for an experienced Digital Marketing Specialist (Senior) to lead our online presence, manage digital campaigns, and grow our brand across digital platforms.

Tasks

• Develop and oversee comprehensive digital marketing strategies
• Manage a team of digital marketers and content creators
• Allocate and manage budgets across platforms
• Analyze KPIs, campaign ROI, and suggest optimization strategies
• Coordinate with internal teams and external vendors
• Lead SEO, SEM, email marketing, and paid advertising efforts
• Drive lead generation and customer engagement
• Manage brand presence across digital channels

Requirements

• 4+ years of experience in digital marketing
• Strong leadership and project management skills
• Deep understanding of analytics, SEO, PPC, and marketing automation
• Proven track record of successful digital campaigns
• Bachelors or Master a0in Marketing, Digital Media, or related field

Immediate joiners preferred. The application deadline is 30th September 2025.