Digital Marketing Specialist (Senior)

Mindlabs Systems; Ernakulam; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Mindlabs Systems in Ernakulam, Kerala, seeks an experienced Digital Marketing Specialist (Senior) to lead our online presence and grow our brand across digital platforms.

You will manage campaigns, oversee a team of marketers and content creators, and drive lead generation while optimizing ROI. Immediate joiners preferred; deadline: 30th September 2025.

Qualifications

• 4+ years of experience in digital marketing.
• Strong leadership and project management skills.
• Deep understanding of analytics, SEO, PPC, and marketing automation.
• Proven track record of successful digital campaigns.
• Bachelor’s or Master’s in Marketing, Digital Media, or related field.

Responsibilities

• Develop and oversee comprehensive digital marketing strategies.
• Manage a team of digital marketers and content creators.
• Allocate and manage budgets across platforms.
• Analyze KPIs, campaign ROI, and suggest optimization strategies.
• Coordinate with internal teams and external vendors.
• Lead SEO, SEM, email marketing, and paid advertising efforts.
• Drive lead generation and customer engagement.
• Manage brand presence across digital channels.

Skills

Digital marketing

Leadership

Analytics

SEO

PPC

Email marketing

Education

Bachelor’s or Master’s in Marketing

Job description

We’re looking for an experienced Digital Marketing Specialist (Senior) to lead our online presence, manage digital campaigns, and grow our brand across digital platforms.

Tasks

• Develop and oversee comprehensive digital marketing strategies
• Manage a team of digital marketers and content creators
• Allocate and manage budgets across platforms
• Analyze KPIs, campaign ROI, and suggest optimization strategies
• Coordinate with internal teams and external vendors
• Lead SEO, SEM, email marketing, and paid advertising efforts
• Drive lead generation and customer engagement
• Manage brand presence across digital channels

Requirements

• 4+ years of experience in digital marketing
• Strong leadership and project management skills
• Deep understanding of analytics, SEO, PPC, and marketing automation
• Proven track record of successful digital campaigns
• Bachelor’s or Master’s in Marketing, Digital Media, or related field

Immediate joiners preferred. The application deadline is 30th September 2025.