Digital Marketing Specialist-Meta Ads & Social Media

University Consulting; Mohali; On-site; INR 420,000 - 640,000; Full time

Job summary

University Consulting is seeking a results-driven Digital Marketing Specialist to manage Facebook and Instagram marketing, run paid campaigns, generate quality leads, and strengthen our online presence in the overseas education sector.

Responsibilities include developing content calendars, optimizing META Ads, and collaborating with content, design, and counselling teams to enhance lead quality and ROI.

Qualifications

• 3+ years of experience in digital marketing, social media and META Ads.
• Familiarity with CRM and LMS portals is an added advantage.
• Knowledge of SEO, landing page optimization and lead-generation funnels is beneficial.

Responsibilities

• Develop social media strategies and manage content calendars, posts, reels and stories.
• Create, manage and optimize META Ads campaigns for lead generation and ROI.
• Handle audience targeting, retargeting, budget management and A/B testing.
• Monitor campaign performance, analyze metrics and prepare reports.
• Coordinate with content, design and counselling teams; manage audience engagement.
• Use data-driven insights to improve campaign performance and lead quality.

Skills

Communication

Analytical

Organizational

Lead generation

Campaign optimization

Tools

META Ads Manager

Meta Business Suite

Job description

Job Type: Full-Time | On-Site

About University Consulting

University Consulting helps students secure admissions to universities worldwide through personalized guidance, scholarship assistance, and expert overseas education counselling.

Role Overview

We are seeking a results-driven Digital Marketing Specialist to manage Facebook and Instagram marketing, run paid advertising campaigns, generate quality leads, and strengthen our digital presence in the overseas education sector.

Key Responsibilities

• Develop social media strategies and manage content calendars, posts, reels, and stories.
• Create, manage, and optimize META Ads campaigns for lead generation and improved ROI.
• Handle audience targeting, retargeting, budget management, and A/B testing.
• Monitor campaign performance, analyze metrics, and prepare reports.
• Manage audience engagement and coordinate with content, design, and counselling teams.
• Use data-driven insights to improve campaign performance and lead quality.

Requirements

• Minimum 3+ years of experience in digital marketing, social media, and META Ads.
• Proficiency in META Ads Manager and Meta Business Suite.
• Good communication, analytical, and organizational skills.
• Familiarity with CRM and LMS portals is an added advantage.
• Knowledge of SEO, landing page optimization, and lead-generation funnels is beneficial.